Mercure.com boasts a new look and major innovations
Thursday 7, April 2011
After substantial changes the new mercure.com booking and brand presentation portal was officially launched on March 30, boasting a new look and totally revamped visual environment.
More images, new content and a revised editorial policy, give better exposure to Mercure’s rich hotel offer, commitments and quality standard guarantees.
This transformation was essential since the internet is clearly an indispensible booking channel, as stressed by Frédéric Fontaine, the brand’s marketing director: “Mercure.com notched up 13 million visitors in 2010, or a 30% increase on 2009. This new website is above all designed to meet our client’s expectations since nearly 20% of them book their Mercure hotel stays online”.
The entire site has been redesigned to make browsing and searching easy for visitors looking for leisure, business, individual or group stays. The homepage features five clearly visible themed tabs to help narrow their search: business travel, leisure travel, meetings & events, themed trips and special offers.
For the undecided, mercure.com even provides a travel ideas search engine!
Mercure is particularly in tune with the times and now also offers web visitors a “glocal” approach: a geolocation device instantly reconciles users with their requirements after determining their location and hence their consumer habits (destinations, special offers, etc.). The mercure.com website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.
”My Mercure” also allows visitors to create their own customized space where they can manage their reservations, preferences and personal information.
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.