News boasts a new look and major innovations

Thursday 7, April 2011 boasts a new look and major innovations


After substantial changes the new booking and brand presentation portal was officially launched on March 30, boasting a new look and totally revamped visual environment.


More images, new content and a revised editorial policy, give better exposure to Mercure’s rich hotel offer, commitments and quality standard guarantees.


This transformation was essential since the internet is clearly an indispensible booking channel, as stressed by Frédéric Fontaine, the brand’s marketing director: “ notched up 13 million visitors in 2010, or a 30% increase on 2009. This new website is above all designed to meet our client’s expectations since nearly 20% of them book their Mercure hotel stays online”.


The entire site has been redesigned to make browsing and searching easy for visitors looking for leisure, business, individual or group stays. The homepage features five clearly visible themed tabs to help narrow their search: business travel, leisure travel, meetings & events, themed trips and special offers.


For the undecided, even provides a travel ideas search engine!


Mercure is particularly in tune with the times and now also offers web visitors a “glocal” approach: a geolocation device instantly reconciles users with their requirements after determining their location and hence their consumer habits (destinations, special offers, etc.). The website is available in six languages: French, English, German, Italian, Dutch and Portuguese, with a Spanish version due next May.


”My Mercure” also allows visitors to create their own customized space where they can manage their reservations, preferences and personal information.  



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