New study stresses on the importance of speed and usability of travel websites
Wednesday 16, June 2010
A new research study, examining consumer response to travel site performance, has indicated that there is a direct correlation between consumer satisfaction and site performance.
The study, released by Akamai Technologies, shared that site performance is critical, travellers expect quick page load times for travel websites, and that active loyalty programme members are more likely to have certain key negative reactions to technical issues.
Key findings from the study include:
Business travelers and loyalty programme members are less tolerant of technical problems, and are slightly more likely to have a negative reaction to them.
As with page loading times, the study finds significant differences when looking at results by different age groups. Younger travelers are more likely to engage in other activities - with 56 percent of 18-24 year olds waiting for loading compared to 77 percent of seniors. These results suggest that a poorly or slow-performing travel site can drive valuable shoppers away.
The key takeaway from this study is that functionality, speed and usability standards for travel sites are moving forward, said Pedro Santos, chief strategist for eCommerce, Akamai.
The study is based on the feedback of 2,763 United States-based travelers about the status of their current online expectations and key elements of the online consumer experience.
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.