New TV commercials offer a surprising take on Scotland
Thursday 17, March 2011
Some of the most thrilling surprises that can be experienced throughout Scotland will be premiered in a series of TV advertisements across the UK and Ireland from Wednesday 16 March.
The commercials spearhead VisitScotland’s new ‘Surprise Yourself’ campaign which challenges preconceptions about Scotland and presents some of the country’s most loved icons in a surprising way.
Directed by David Eustace, a well known Glasgow-born portrait photographer who has worked for British Vogue and Conde Nast, the ads feature a wide range of things to see and do across Scotland including:
Speaking on the launch of the campaign, star of BBC’s Coast and History of Scotland and the voice of the latest advertisements Neil Oliver said: “Scotland is renowned for its stunning scenery and friendly welcome, but there is more than one way to see our sights. From a 55 mile cycle route to discover the Scottish Borders’ four historic abbeys to making the most of the 19 hours of sunlight by teeing off at midnight at Shetland’s annual midsummer golf tournament - there are many fantastic surprising experiences to be discovered in Scotland.”
The ads will be shown in 40 second primetime spots across a variety of TV channels in the UK & Ireland including ITV, Sky1, MTV, E!, Living, Sky Atlantic, Comedy Central, Discovery, RTE, TV3, Sky Sports, Sky News, Channel 4, E4, More 4 and ITV2.
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