No coincidence the youth travel market is a target

Saturday 27, April 2013


No coincidence the youth travel market is a target


Next Gen travel industry professionals shared their forthright views with over 150 travel industry students and young professionals at the PATA Youth Forum on April 25 at Thammasat University in Bangkok.


Interactive sessions debated on how new generations are finding, searching, and connecting to the travel and tourism industry now and in the future.


Peter Jordan, International Relations Officer, WYSE Travel Confederation, the Netherlands, told the audience: "When businesses and destinations are looking for the next best thing in travel and tourism, it's no coincidence that they go straight for the youth market. Youth, student, and educational travel [are] worth US$182 billion annually and is attracting attention from beyond the traditional travel and tourism stakeholders.”


He added: “Besides the impressive economic impact that youth travel has on the world's destinations, the social impact is no less important.”


He told the audience that young people cite their number one motivation for travel as the possibility to "explore other cultures… the capacity to enhance global understanding by encouraging young people to travel is considerable, too.”


Assistant Prof. Dr. Glenn McCartney, Hospitality and Gaming Management, University of Macau, and author of “Event Management: An Asian Perspective,” addressed the audience on the subject “Experience – Making Events Happen.” He emphasized that successful modern events need a compelling idea from the inception. The best events are highly responsive to the audience, environment, community, and the venue, he said.


Ariya Banomyong, Country Manager, Google Thailand, said there were five stages that Thai travelers go through in the travel process: dreaming, planning, booking, experiencing, and sharing.


The forum commenced one day prior to the 2013 PATA Annual Summit and was hosted by the College of Innovation at Thammasat University in Bangkok.


The forum had the theme, “Search, Connect, Experience – The Future of Tourism.” Participants were from 12 destinations including Bangladesh, Canada, China, Hong Kong SAR, Indonesia, Macau SAR, Malaysia, Maldives, Sweden, Thailand, the Netherlands, and the USA.


The forum opened with a welcome statement by Prof. Dr. Somkit Lertpaithoon, Rector, Thammasat University and Prof. Dr. Walter Arrut Navaraj, Managing Director, Sampran Riverside, Thailand, made the case for sustainable growth during the forum but said it needed a lot of coordinating forces behind it to make it work properly.


James Mabey, PATA Face of the Future 2013, Senior Director of Development, Marco Polo Hotels, said: “In today's fast-paced and increasingly-interconnected world, young professionals must embrace the spirit of cross-cultural understanding and creative problem solving.


Globalization is a powerful force that will inevitably bring confrontation, but also drive innovation through the disbursement and proliferation of pioneering ideas. The future belongs to those young professionals who will boldly challenge tradition and capitalize on the opportunities of our new interdependent global society.”


PATA CEO Martin Craigs told the audience that PATA was “walking the talk” on its next gen commitments. Positive proof was the association's support for young professionals and student chapters.


The Youth Forum theme and content was developed by Prof. Dr. J. S. Perry Hobson, Pro Vice-Chancellor for Global Engagement, Taylor's University, Malaysia.

Peter Jordan summed up the day: “I congratulate the PATA Youth Forum for making a valuable contribution to the discussion on how to improve the complete visitor economy. We look forward to working with PATA and its members to maximize the positive impacts of youth travel in the future."


The PATA Youth Forum concluded with a cocktail party at Siam Center in Bangkok. The party was hosted by Siam Center and supported by Thai Bev.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share