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Premium Voyageur's first anniversary and already 400,000 customers

Wednesday 10, November 2010

 

Premium Voyageur's first anniversary and already 400,000 customers

 

In a little more than a year, 400,000 customers have already travelled in Air France’s Premium Voyageur cabin which offers 40 percent more space and very competitive fares.

 

  • Premium Voyageur is now available on the entire Air France long-haul network (served by international Boeing 777s, Airbus A340s and A330s), i.e. over 50 destinations. 76 long-haul aircraft have been equipped in just one year.
  • Air France’s A380s will be gradually equipped with the Premium Voyageur cabin as from April 2011.
  • Customers who have travelled in Premium Voyageur highly appreciate this product and over 70% of them would recommend it to a friend or colleague.
  • Over the past year, Air France been continually innovating and has launched three new seats: the Premium Voyageur seat, the short-haul seat and the new version of the long-haul Business class seat.

 

“Premium Voyageur is a great success with our leisure customers, including seniors and SMEs looking for enhanced comfort on long-haul flights. 77% of customers think that Premium Voyageur has met or even surpassed their expectations. They above all appreciate the comfort of the seat and the ground services providing smoother passage through the airport such as access to the Business class check-in desks, the larger baggage allowance with priority delivery, dedicated security channels and priority boarding and disembarkation.” declared Christian Herzog, SVP Marketing at Air France-KLM. “Customers who have travelled in Premium Voyageur highly appreciate this product and over 70% of them would recommend it to a friend or colleague” he added. 

 

This new intermediary cabin, located between the Economy and Business cabins, is now available on the entire Air France long-haul network (served by international Boeing 777s, Airbus A340s and A330s), i.e. over 50 destinations.  76 long-haul aircraft have been equipped in just one year. Air France’s A380s will be gradually equipped with the Premium Voyageur cabin as from April 2011.

 

Trimmed fares 

Premium Voyageur offers a very competitive range of fares, accessible to all and particularly well adapted to small and medium-sized businesses. Some examples of fares (starting at, return, including tax, excluding service charges):

 

  • New York: 998 euros
  • Washington: 1,048 euros
  • Chicago: 1,064 euros
  • San Francisco: 1,098 euros
  • Beirut: 1,183 euros

 

In just one year, Air France has continually innovated and launched three new seats

The launch of the Premium Voyageur cabin is part of an ongoing permanent innovation programme. In just one year, Air France has introduced three new seats: 

 

  • The new Premium Voyageur seat launched in autumn 2009,
  • The new short-haul seat launched in February 2010 (5 to 7.5 cm additional legroom and the seat is 40% lighter, weighing 5.4 kg less than a traditional seat),
  • and a new version of the long-haul Business class seat, revealed in September 2010 and being gradually installed on Air France’s long-haul fleet as from December 2010 (a new seat structure offering a seat bed over two metres long, a new fixed footrest, seat controls which are easier to use, new storage space and a 38 centimetre-wide screen).

 

At the same time as extending its range of products, Air France is continuing its ongoing fleet modernization strategy.

 

Premium Voyageur offers enhanced comfort thanks to:

 

  • a private cabin with 40% more space than in the Voyageur (Economy) cabin;
  • preserved personal space with a wide fixed-shell seat (48 cm) which reclines to 123° (Air France is the first European airline to offer a fixed-shell seat in this type of intermediary cabin and the first airline in the world to offer so much legroom);
  • smoother passage through the airport with access to Business class check-in counters, Business class lounge access for a fee (price varies depending on the destination), boarding at the passenger’s convenience and priority baggage delivery on arrival;
  • an additional baggage allowance to most destinations; 
  • plus all the benefits and services of Air France-KLM, such as the European frequent flyer programme, Flying Blue. A trip in the Premium Voyageur cabin enables passenger to earn miles faster: a full-fare ticket in Premium Voyageur will earn them 25% more miles than the same full-fare ticket in the Voyageur cabin.

 

 

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