Psiloc-Hotelzon agreement brings world-wide hotel bookings plug-in to World Traveler

Wednesday 24, February 2010


Psiloc-Hotelzon agreement brings world-wide hotel bookings plug-in to World Traveler


Polish mobile solutions innovator Psiloc announced today that is has added a complete hotel bookings plug-in to its flagship travel platform, World Traveler, thanks to a newly-signed agreement with Finnish mobile hotel bookings leader Hotelzon.



“The new hotel bookings plug-in, which will be marketed under the Hotelzon name, will allow you to search for, find availability and book a hotel stay either by location, hotel category or length of stay—all through your mobile phone,” Marek Filipiak, Psiloc founder and president, said. “But for the traveler who suddenly gets stuck with nowhere to stay, the search option can be switched to location by GPS, which then automatically checks all hotels in the immediate vicinity.


“We consider this a key step forward in the development of our World Traveler product,” he added.


The Hotelzon bookings plug-in should make waves in what Filipiak noted to be a cutting-edge and highly-competitive industry that is bringing new products to the traveler on an almost daily basis. The Hotelzon plug-in offers a new twist, however, by offering a “GPS-radius” feature, which allows a traveler to scan his immediate area for available hotels—even if he does not happen to know his exact location.


“Simply switch into the plug-in and set your radius for five or 10 or 15 kilometers,” Filipiak said. “Then let World Traveler’s Hotelzon plug-in do the rest and find an available hotel that matches your standards.”


Filipiak also emphasized the reach of the new plug-in. Finnish Hotelzon is ranked as the biggest mobile hotel stay provider, with access to booking more than 90,000 hotels world-wide through their mobile phone application.


Likewise, the Finnish company has already proven to be a hit with the business world. With a corporate client base exceeding 15,000 corporate organizations, Hotelzon has more than 100,000 mobile users.


The addition of Hotelzon’s coverage to Psiloc’s reach through the World Traveler platform should be a game changer, according to Hotelzon CEO Jani Kaskinen.


“With the current economic climate, the importance of smart travel policies, cost control, security and reporting tools cannot be more vital,” Kaskinen said. “This application is set to transform the way in which business travel is booked.”


This impact should be magnified, as Psiloc is one of the world’s leading providers of smartphone software solutions. With the addition of recent plug-ins to the company’s World Traveler application, such as the popular Flight Assistant plug-in, which allows travelers to search for and book flights—while also being alerted to flight status changes—Psiloc has seen its total number of users grow to more than 1.5 million users world-wide.


The World Traveler application also includes features that allow users to check the time in multiple time zones, as well as the currency exchange rates and the weather for a user’s destination. Filipiak noted that the Hotelzon plug-in is the first “third-party” plug-in to be added to World Traveler, and users will be able to download the plug-in by either going to the plug-in manager within the World Traveler application or by visiting Psiloc’s website.


Thus the agreement pairs not only optimum technology, but also similar strategies in approaching the business client.


“It is all about convenience and speed,” Psiloc’s Filipiak added. “We realize that modern travel is not perfect. There will be changes in both personal and airline schedules, for example. What we are attempting to do—and what we believe we have achieved—is a pairing of technologies that will help the traveler adapt to such changes quickly and with minimal stress.”




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