Puerto Rico Tourism Company announces digital strategies as part of the destination’s promotional efforts
Tuesday 5, June 2012
Luis Rivera Marín, Executive Director of the Puerto Rico Tourism Company (PRTC), today launched PRTC’s new digital promotional strategies, which include a redesigned SeePuertoRico.com website and the expansion to new digital platforms.
The redesigned website now features a better navigation experience through a more attractive, streamlined design that encourages users to explore the fascinating sites that Puerto Rico has to offer.
“The new design of the SeePuertoRico.com website focuses on attracting influential tourists that are on the lookout for places to visit and explore,” indicated Rivera Marín, “We have added new editorial content, information about sites and deals available in the different tourist regions of the island, videos, photo galleries, access to free mobile applications, and the advertising campaign, among others, so that the user has a complete experience and has all the essential information for planning a vacation to Puerto Rico.”
The website redesign includes a wide range of features, including new taxonomy, photo galleries, and content, such as a drop-down menu, social plug-in integration, user intuitive navigation, listings and directories, and a booking engine in the same page. In addition, the user has direct access to the entire content of the website in a single click.
“The Pocket Guide application was added to the SeePuertoRico.com website, also available for iPhone and pretty soon for iPad. Throughout the entire site, users will be able to add ‘Things to Do’ or ‘Places to Visit’ to their Pocket Guide. This will serve as a trip-planning tool that will be seamlessly integrated to our mobile applications,” added the Executive Director, “Once in Puerto Rico, the user will be able to locate those sites of interest.”
The SeePuertoRico.com website is now also available in Spanish to attract the Spanish-speaking market in the US, as well as Latin America and Spain, and also for local users who look for information to plan their vacations. For the German market that now has direct flight service to Puerto Rico through Condor, a micro-site version of the website was prepared in German.
In addition, hotels, tour operators, and other services endorsed by the PRTC are promoted on the website to help users plan their vacations. With this feature, PRTC assists its partners and allies within the industry in their promotion and further helps the economy and development of tourism companies in Puerto Rico.
To reach the influential tourists, the PRTC is promoting the destination through social networks, such as Facebook, Twitter, and Pinterest, where the advertising campaign has also been integrated.
“Millions of potential tourists use social networks to search destinations, the places they want to visit, and to learn about the experiences of other travelers,” said Nicole Rodríguez, Puerto Rico Tourism Company’s Chief Marketing Officer, “We have the advantage of being the only Caribbean destination capitalizing on this extraordinary promotional tool that has more and more users every day. In fact, hits to our website increased by 217.88 percent in April 2012 vs. April 2011. With the addition of social media to our promotional efforts, the destination will reach an even greater number of influential tourists.”
“We want tourists to have a unique and pleasant experience from the initial visit to our website, the booking of a reservation, and their arrival at our beautiful island. Puerto Rico Does it Better and we want them to remember that,” concluded Rivera Marín.
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