Rabbie’s Trail Burners recognised as the Greenest Tour Operator in Europe

Tuesday 22, March 2011


Rabbie’s Trail Burners recognised as the Greenest Tour Operator in Europe


Specialist operator of small group tours and experiences, Rabbie’s Trail Burners has received European-wide recognition, named an ‘Outstanding Example’ of a Sustainable and Responsible Tour Operator, in the internationally respected VESTAS (Vision European Sustainable Tourism Awards).


Promoting good practice throughout the industry, the VESTA judges distinguished Rabbie’s Trail Burners as the only tour operator in the final stages of the award process to receive the ‘Outstanding Example’ accolade, awarded to the top 12 ‘best of the best’ of the original 95 nominations.


From 14 countries, the 95 tourism businesses and destinations were each nominated by 21 partner organisations including VisitScotland, Green Globe Europe, Innovation Norway and Blue Flag Iceland. The nominees were then judged by an independent panel of experts and measured against the strict standards outlined by the UN endorsed Global Sustainable Tourism Criteria before the final 12 were selected.


Covering all aspects of the tourism supply chain, the VESTAS reward tourism businesses and destinations who make an exemplary contribution to the economic and social development of the local community, promote cultural heritage and minimise the negative impact on the environment.


Scotland’s leading small group tour company, Rabbie’s Trail Burners operates luxury 16-seater fuel efficient mini-coaches, offering intimate and friendly tours around Scotland and North of England that stretch from one to 16 day tours. From May, Rabbie’s will be further expanding its customer offering with a new range of Irish tours departing from Dublin.


The independent company received the accolade for its excellent environmental practice and sustainable development, which included reducing the group’s energy consumption through increased fuel efficiency and reduction in customer carbon footprint. With many of Rabbie’s tours visiting some of the UK’s most remote and fragile environments, including the Western Isles and Outer Hebrides, the judges were highly impressed with Rabbie’s sensitive support in promoting the natural and cultural heritage of its destinations and the significant contribution they make to the local economy.


Robin Worsnop, Managing Director for Rabbie’s Trail Burners commented: “Since starting the business in 1993, we have built the company by valuing, managing and conserving our environment. Our tours showcase the very best of what the country has to offer. Protecting and preserving its legacy is an integral part of the visitor experience. 


“To be described as an ‘outstanding example’ among such a high international calibre of nominees is a fantastic achievement and we are thrilled to be recognised as Europe’s most ‘Sustainable and Responsible Tour Operator’.  The team’s dedication and passion for the environment is a crucial contribution to the visitor experience and the success of Rabbie’s as a business. This award is a testament to their hard work and care.”


Valere Tjolle, Vision Sustainable Tourism Editor of commented: “Sustainable tourism at its best connects tourists in a tangible way to the places, people, cultures and environments they visit – delivering life-changing travel experiences. The VESTAS make the connection to the certifying agencies, showcasing the providers and linking the marketplace making a wonderful, sustainable, very effective and committed holistic network.”


One of the only tour operators with a Gold Award in the VisitScotland Green Tourism Business scheme, Rabbie’s has received numerous accolades for its commitment to environmental good practice. These include the Business in the Community Climate Change Award 2010, Vision in Business for the Environment (VIBES) 2009 and a VisitScotland Thistle Award for Sustainable Tourism. 


The VESTAS were announced during ITB Berlin, one of the largest travel trade shows in the world.  The Awards form part of the global VISTAS (Vision International Sustainable Tourism Awards), with the other regional events planned to take place throughout 2011 and 2012.


For more information on the awards please visit: VESTAS

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