Russia Alliance chooses Aviareps to promote Holland
Friday 19, March 2010
For promoting Holland in Russia and attracting more tourists to this fascinating destination, the “Russia Allianceâ€, formed by the Netherlands Board of Tourism & Conventions (NBTC), KLM and Amsterdam Airport Schiphol, recently appointed Aviareps its representative.
In this capacity, the world’s leading tourism and aviation management expert will handle all sales, marketing and PR activities from its Moscow-based subsidiary, headed by Robert Obolgogiani. Aviareps introduced Holland during MITT Travel & Tourism Show, the most important event for the travel industry in Russia.
Tourism is one of the most important economic sectors in the Netherlands, and each year, millions of foreign travellers enjoy the Dutch hospitality. The BRIC countries have been identified as emerging markets. After China, Russia has the second highest visitor arrivals from the BRIC countries. Holland currently receives slightly more than 100,000 Russian tourists per year and plans to double this number by 2015.
Assisted by its partner Aviareps, the “Russia Alliance” takes a pro-active approach in targeting the Russian market. The NBTC focuses on leisure holidays as well as meetings, incentive travel and conventions. Thanks to close co-operations with competent partners in and outside the tourism industry and to government funding from the Dutch Ministry of Economic Affairs, NBTC is able to offer a plethora of premier services in marketing, communication and research.
Windmills and tulips from the “Keukenhof” flower garden, wooden shoes and cheese are the items tourists primarily associate with the Dutch destination. But there is so much more to discover: with 20 national parks and hundreds of nature reserves including lakes, heaths, woods and dunes, Holland offers a variety of rich nature experiences. As the home of many well-known painters, such as Rembrandt, Vermeer, Van Gogh and Mondriaan, the Netherlands are famous for its fascinating cultural heritage. And then there are the former merchant cities Delft and Utrecht, the capital Amsterdam with its canals and historic buildings or the spectacular skyline of Rotterdam.
“With the number of annual visitors on the rise, the Russian market will play an important role in adding value for the Netherlands and its tourism industry. Russians are therefore one of our worldwide target groups. Together with Aviareps, we will introduce the Netherlands as an attractive destination and further establish our brand on the Russian market,” states Jos Vranken, Managing Director of NBTC.
“We are very excited about this new partnership with NBTC. With our local in-market expertise and our existing contacts to the travel industry and media, we will create effective campaigns und publicity, boosting the appeal of the Netherlands. NBTC will benefit from our dynamic and professional team, and we are confident that this partnership will be a success,” says Thomas Drechsler, Chief Operating Officer Tourism at Aviareps.
“We strongly believe that Russian outbound tourism has a potential for growth and diversification. There has been a cultural and commercial link between the Netherlands and Russia for a long time. We are eager to leverage our wealth of experience and innovative ideas to promote the diversity of the Netherlands among Russian tourists,” adds Robert Obolgogiani, General Manager Aviareps Russia.
Latest news
Tourism
Business travelers want latest technology and best gadgets
Auckland Zoo named one of NZ elite tourist attractions
Caribbean and Mediterranean losing beach tourism market to Southeast Asia
Aviation
Boeing: China will lead the Asia Pacific region in new airplane deliveries
British Airways begins installing new seats in Euro Traveller cabin
American Airlines drops free meals on short haul flights
Hospitality
First capsule hostel to open in Antwerp, Belgium
Marriott named to World's Most Innovative Companies List
Marriott Hotels debuts - healthy vending machine
Find the best deals available today
The grey menu on the right is your best friend. Always check before you travel.
Plan your trips with the help of great resources
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
Clean, green and very pristine
Top 10 most environmentally pure countries
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
Rooftop
Top 15 most spectacular hotel rooftop views
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.
Pro city guides
Places by themes
Latest offers, discounts and more...
Accor “3=2 offerâ€Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insuranceQuality cover at low prices to customers all around the world.
Priority passAccess VIP lounges no matter where which airline and class you fly.
European City CardsSee more and pay less! Get your "passport" to European cities.
Rail EuropeComfortable and affordable on European trains.
Lonely Planet MagazinePacked with insider knowledge, hints and tips.
Sandemans New Europe City ToursFree walking tours in 13 cities within 9 countries.
Sol Melia WednesdaysSearch your exclusive special offers now for the coming weekend!
TransfersLow-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 MayThe essential worldwide exhibition for incentive travel, meetings and events.
