Sainsbury’s becomes official sponsor of London 2012 Paralympic Games
Wednesday 5, May 2010
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed Sainsbury’s as its first ever Paralympic-only sponsor, becoming a Tier One Partner of the London 2012 Paralympic Games.
This historic commitment to the Paralympic Movement is the largest sponsorship ever of a Paralympic Games.
Sainsbury's is working with LOCOG between now and 2012 as it seeks to deliver a spectacular sporting showcase for the world's greatest Paralympic athletes. Sainsbury's will utilise its network of more than 850 stores to help promote the Paralympic Games in the run up to 2012 and will make Paralympic Games and ParalympicsGB merchandise available across the UK. As part of its commitment to LOCOG, Sainsbury's will run a media campaign in 2012 to support the Paralympic Games and its colleagues will have the opportunity to be seconded to LOCOG.
LOCOG Chair Seb Coe commented: 'The support for the Paralympic Games in the UK is incredible and I'm thrilled that we are now in a position to confirm our first stand-alone Paralympics sponsor.
'Sainsbury's will become a valued partner of the Paralympic Movement and will help us to promote the Games to the sport-loving public of the UK. We take great pleasure in welcoming them to the London 2012 Paralympic family.'
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