SAS Showcases New Social Media Analytics Solution
Thursday 22, April 2010
SAS, the leader in business analytics, will demonstrate SAS® Social Media Analytics in Booth 39 at Forrester’s Marketing Forum 2010, April 22-23. SAS Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies, and was introduced at SAS Global Forum on April 12, 2010.
SAS Social Media Analytics helps companies understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS' new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities.
SAS will also demonstrate SAS Marketing Optimization, SAS Marketing Automation and SAS Web Analytics.
SAS Social Media Analytics is part of the SAS Customer Intelligence suite which enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization's marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and Wolters Kluwer.
Forrester's Marketing Forum 2010 takes place at the Hyatt Regency Century Plaza in Los Angeles on April 22-23.
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