The Langham Celebrates Anniversary with Afternoon Tea at 1865 Prices
Friday 13, May 2011
On June 10, The Langham, Europe’s first grand luxury hotel, and its sister properties around the world will pay homage to a quintessentially British institution – by serving afternoon tea at the 1865 price of 1 shilling 6 pence.
This annual ritual is enacted each year to celebrate the anniversary of Langham’s opening in 1865.
This year, to enjoy the original afternoon tea in a grand hotel, guests are requested to wear a whimsical touch of pink which is The Langham’s own signature colour, now celebrating its fifth anniversary.
The Langham offers enchanting hospitality in Auckland, Boston, Hong Kong, London, Melbourne, Pasadena and Shanghai.
As the creator of serving and popularising afternoon tea, The Langham continues to offer an authentic afternoon tea that is as much about the stately ritual as it is about the luxurious dining experience.
The event will supported by campaigns on Facebook and Kaixin where contestants have the opportunity to win an afternoon tea by answering the question: “If you could have anything for afternoon tea, what would it be?” and emailing a photo to be uploaded via firstname.lastname@example.org. Winners will be selected on the basis of originality, creativity and popularity.
Bob van den Oord, Vice President – Sales and Marketing of Langham Hospitality Group said: “The Langham global afternoon tea party is a gentle reminder that in a connected online world the real art of face-to-face conversation is a timeless tradition that can captivate all the senses.”
The luxurious ritual of Afternoon Tea was created in 1840 by Anna, 7th Duchess of Bedford, who served it to ward off hunger pangs in the long hours between lunch and dinner. Soon, her personal indulgence grew into an experience to be shared with her friends. As hostesses started to host afternoon tea events, a timeless luxury institution was born. Traditionally, the afternoon tea menu is centred around small cakes, assorted sweets and tea.
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