The new generation of Suitehotel is Suite Novotel
Friday 2, July 2010
Created in 1998, the Suitehotel brand now joins the Novotel family, boasting a new name, Suite Novotel. The official launch on July 1st 2010 takes place with the opening of the Suite Novotel Luxembourg.
The new brand enjoys the benefits of both merged brands as well as the power of the Novotel network, already established in 60 countries.
Suite Novotel, a brand on the move
The coming together of Suitehotel and Novotel is opportune for the two brands which already enjoy good client-based synergy generated by business travellers or families on urban holidays.
"Suite Novotel will draw from Novotel, the international upper midscale hotel giant, for the backing it needs to grow worldwide and become the market standard in “all-suite” hotels in Europe," says Pierre Lagrange, Novotel & Suite Novotel Global Marketing Director.
As a brand built on an original and successful concept – hotels offering only Suites of 30m2, innovative services in catering, relaxation and multimedia – Suite Novotel will give Novotel an additional offer in medium-length stays and help it boost its presence in the centre of major cities.
Suite Novotel, a new way of hotel living
Breaking away from the traditional hotel concept, Suite Novotel nurtures an off-beat spirit that invites its clientele of medium-stay travellers to enjoy a different way of hotel living.
Like a laboratory of ideas, Suite Novotel is always a step ahead. From the very first, it has toppled old habits and introduced innovative concepts in every area:
The flexible Suite: a new growth factor
The new generation Suite, created by Patrick Norguet, combines high design and innovation with different flexible frames. Depending on the building, Suites may be square, rectangular or elongated in shape. This means it will be easier to convert office buildings into Suite Novotel hotels.
Thanks to the awareness and power of the Novotel brand, the flexibility of the new Suite, and a business model perfect for franchising, Suite Novotel should enjoy rapid growth over the next few years.
As the Suite Novotel brand makes its world debut today in Luxembourg, the hotel itself is the 26th in a network reaching into 6 countries. All Suitehotel properties will sport the new Suite Novotel sign by the end of July 2010.
This first opening in Luxembourg will be quickly followed by Suite Novotel hotels at two new destinations: Malaga, in Spain (late 2010) and Paris-Issy-les-Moulineaux, France (early 2011).
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