The Sky is the Limit at Heathrow Expo
Thursday 8, July 2010
Heathrow is showcasing the best of British culture and commerce at exhibition space in its terminals with a guaranteed international audience of millions.
Expo was launched in 2008 to add a unique and unexpected dimension to passengers’ journeys by housing thought provoking and inspiring installations and exhibitions.
The world’s busiest international airport has designated four locations in architect Richard Roger’s colossal Terminal 5, which vary from an open space in the check-in hall to a Gallery located in departures. Heathrow has also identified a number of additional locations that are ideal for expo action and exhibitors are encouraged to push the boundaries to be as creative as possible throughout the entire airport.
Terminal 5 was recently home to the Nokia N86 Explore exhibition where photographer Henry Reichhold used images taken on a Nokia N86 8MP to stitch together contrasting panoramas of Dubai and Mumbai.
Other installations include an eleven foot sculpture inspired by the Olympic Games by renowned sculptor Ginger Gilmour, the Royal British Legion’s Poppy Man, made from over 8000 poppies, and a six-metre high replica pump by the charitable water brand One Water.
Some installations are allocated footprints before and after security, while others may be more integrated into the terminals. The space is available to hire for periods of between three and six months.
Sarah Lewis, account manager for sponsorship and experience at BAA, said: “Heathrow is an extremely versatile location and can accommodate a wide range of exhibitions that will provoke discussion and capture imaginations. Creativity is the key to success, so we encourage exhibitors to incorporate sight, sound, touch and even taste and smell for the ultimate sensory experience.
“The response from passengers so far has been excellent, as expo has enhanced the way people perceive Heathrow. We want to continue attracting exhibitors who will add to passengers’ experience and enhance their journey through Heathrow.
“With over 200 destinations worldwide, Heathrow is uniquely placed to educate and entertain its millions of passengers by showing off the best cultural links Britain has to offer.”
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