Total Media: Web has revolutionised travel industry
Monday 29, March 2010
The internet has had a revolutionary effect on the way consumers go about arranging travel, the director of a leading media agency has claimed.
Nick Oram of Total Media pointed out that changes have been occurring ever since use of the internet became popular, with the public now enjoying more power and choice.
Commenting on the benefit of access to the web, Mr Oram described it as "like having a travel agent in your living room".
"You can sit there and within a couple of clicks you get a dozen prices on the things you wanted," he said.
"Price comparison is very easy, you can find out all sorts of information about what you need very easily and I think that has helped and allowed the trend over the last few years of people booking their holidays directly."
Mr Oram also claimed that the rise in use of the internet for booking flights and holidays has coincided with the decline of the package holiday.
Travellers can use the web to arrange everything from city breaks in Barcelona or New York to long-haul adventures in Australia or South Africa.
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.