Travel Industry Crowns WTM The Best Event
Friday 26, February 2010
World Travel Market’s visitor satisfaction levels have increased dramatically cementing WTM’s position as the premier global event for the travel industry, independent research reveals.
Visitors to WTM 2009 rated the exhibition as better than other industry events, including ITB Berlin, in a range of categories with WTM being particularly strong for meeting and networking and keeping up to date with the latest trends.
The independent research of 2,058 visitors to WTM 2009, by Fusion Communications, also reveals increased levels of satisfaction compared to WTM 2008. An impressive eight out of ten visitors in 2009 came away feeling completely satisfied or very satisfied.
Overall, WTM 2009 met or exceeded the expectations of 94% of visitors.
The research also reveals WTM remains an extremely important place to do business with a massive 91% stating the event is imperative for their business and an impressive 97% of visitors likely to return in 2010.
Furthermore, 85% of visitors feel attending WTM gives them a competitive advantage over their rivals.
International media, which increased by 12% to 2,839 for WTM 2009, are in agreement with visitors with a massive 86% rating WTM as the best event or among the best events in the travel industry, including four out of ten stating WTM is the best event.
World Travel Market Exhibition Director Simon Press said: “It’s great to see that visitors are delighted with the experience of World Travel Market 2009 and view the exhibition as the best in the industry.
“WTM 2010 is expanding with a new floorplan, seminar content and networking functions offering greater opportunities.
“The findings from the independent research firmly cements World Travel Market’s position as the premier global event for the travel industry.”
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