Travel Industry "Secretly Hoping for an Early England Exit" says ulookubook

Wednesday 9, June 2010


Travel Industry


The World Cup is having an unpredictable impact on holiday bookings, according to travel experts The situation isn't 100 per cent clear yet but one thing is very clear. The travel industry is facing an interesting few weeks.


The so-called 'World Cup effect' is making itself felt in various ways as fans plan their summer's football viewing. Some are putting their holidays off until after the World Cup, choosing to stay at home and enjoy the excitement in the UK's pubs, living rooms and outdoor spaces on big screens. Television sales are spiralling, especially High Definition and extra-large screen TVs. Others are planning their summer holidays around the tournament, picking resorts they know are geared up to show every game.


The most popular Word Cup destinations so far are  Tenerife holidays and  cheap holidays to Egypt, with holidays in Sharm el Sheikh a firm favourite. The great thing about traditional holidays to Tenerife is the whole place is in love with the beautiful game. Because most tourists visiting Tenerife are from the UK and Germany, the island is laying on football at every opportunity. In fact you'll be hard pushed to find a bar without a massive screen, ready and waiting for the big event. 


But it isn't all good news. What if your partner loves football but you hate it? The travel industry would be forgiven for being concerned. Many such couples might decide staying at home is the best bet rather than spending most of their time on holiday arguing about watching the footie. 


"The problem is, unlike most summers it's really difficult to predict demand this year" says Ian Raine, Media Manager at "If they're unlucky the travel industry could end up with a glut of bookings at either end of the Cup but not much during it.  There could be a huge and sudden surge in demand for low cost last minute holidays if England falls at the first hurdle. Or everyone might feel so depressed if England are sent home early that we all stay home. We just don't know." 


Whatever happens, it wouldn't be a surprise if the travel industry was collectively holding its breath, secretly hoping England are knocked out early. At least then they'd know what was what. It could turn out that Scotland fans aren't the only people hoping for an early England exit! 



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