Turkish tourism triumphs
Friday 12, November 2010
Turkey’s tourism industry has triumphed in recent years and the country is a hugely popular destination with the Brits, with 2.43 million arriving from the UK last year.
Results are expected to be even more positive this year, with 2.31 million British visitors already having arrived in Turkey in the first 9 months of 2010. New investments in the tourism sector, a more sophisticated brand of tourism, wider choice of alternatives and value for money have all contributed to this success.
Turkey was a winner this year with Condé Nast Traveller UK; the country was voted the no. 1 spot in by readers in the Destination category at this year’s Condé Nast Traveller 12th Annual Readers’ Travel Awards. Turkey’s popularity also ensured a spot in the prestigious The World’s Top 100 list where it was voted number 2 overall. Istanbul also came 5th in the Overseas Cities category, with top marks for people/hospitality.
Moving and Shaking the Media
This year Turkish tourism has received more press coverage than ever with more than 6000 features so far this year across national, regional, broadcast, radio and online media. Turkey featured across the TV and Radio in full gusto this year – with highlights including Essential Istanbul and Essential Eastern Turkey programs on Travel Channel as well as Istanbul on Inside Luxury Travel. Meanwhile, food writer Richard Johnson visited Istanbul to discover the history of the kebab for BBC Radio 4’s Food Programme; whilst the achievements of Great Ottoman Architect Mimar Sinan were recounted also on BBC Radio 3 this year. Turkish Culture and Tourism was also prominent in all corners of the National Press this year, from The Guardian which published its first-ever Turkey-only travel supplement in April , revealing the hidden gems of Turkey, to The Daily and Sunday Telegraph, The Financial Times and Mail on Sunday just to name a few.
An array of glossy magazines also featured Turkey including Condé Nast Traveller UK, with its 12-page Turkey-themed luxury travel special section in its July issue, in addition to its coverage following the Readers’ Travel Awards, presenting Turkey as an affordable luxury destination. Prestigious Current World Archaeology also published its first-ever special issue on Turkey, opening with a feature on the ancient region of Lycia and including a Turkey-dedicated travel section and an archaeological round-up. Turkey also took centre stage across multiple pages in several glossy magazines this year, including Jamie Magazine, Lonely Planet Magazine and BA High Life to Wanderlust and Sunday Times Travel Magazine.
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