rotator
rotator
rotator
rotator
rotator
rotator
rotator
News

UK recession fails to dampen appetite for overseas holidays

Monday 8, April 2013

 

UK recession fails to dampen appetite for overseas holidays

 

More people than last year are saying they will take a main holiday overseas (73 percent in 2013 vs 66 percent in 2012) and there’s a growing intention to book a holiday of 7 nights or more (95 percent in 2013 vs 89 percent in 2012).

 

These are two of the insights from BDRC Continental’s annual Holiday Trends survey. 

 

For the first time in four years, however, the number planning a ‘staycation’ has dropped. After a dreary 2012, ‘the weather’ is the main reason for the UK being regarded as less appealing than a few years ago. But London bucks this booking trend, boasting an increase in holidays already booked in the capital in 2013 compared with the same period last year. The Olympic legacy evidently lives on, with almost a third (31%) of those who were either considering London as a holiday destination or had already booked a trip to the capital citing the Games as having a positive influence on this decision. 

 

The research also reveals that travellers do not take their holiday decisions lightly. Two fifths of respondents (41%) stated that they use review sites for most / all of the holidays they take, rising to almost half (49%) among those with children. Trust in review sites is strong, with over half (52%) trusting the review to be an accurate overall reflection of the destination. And this trust appears to be well placed – evidence suggests that review writing is not generally dictated by the quality of the holiday experience, with propensity to write one similar regardless of whether the experience was positive or negative.

 

Steve Mills, Director at BDRC Continental, says: “Following several dire domestic summers for weather, it seems that we are finally beginning to see a softening of the staycation effect and stronger consideration of trips abroad.  Our findings are supported by a strong start to the year for many outbound tour operators and travel agents. With the trend towards late bookings, the market is increasingly volatile, so it will be interesting to see how these trends pan out in the coming months and the impact that the weather and current weakening of Sterling have on the market.” 

 

 

Bookmark and Share

 

^ back to top

 

Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.

 

Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.

 

Rooftop

Top 15 most spectacular hotel rooftop views

The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Transfers
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of Travelio.net on Facebook Bookmark and Share