UK’s culture & heritage sector gears up for tourism boost from London 2012 Olympics
Thursday 9, February 2012
Embracing our cultural heritage as a revenue stream in the Olympic year is crucial to our success as a tourism hub and economic power, say leading industry figures.
The National Trust, English Heritage, Historic Royal Palaces, The V&A, Tate, British Museum and National Gallery are among over 100 organisations that will come together to discuss how the sector can maximise opportunities presented by the London Olympics 2012.
From location filming to e-commerce and developing killer product ranges, the Association for Cultural Enterprises (ACE) 13th Annual Convention & Exhibition, will explore innovative ways in which the sector can engage and attract an estimated four million additional overseas Olympic visitors, during the recession and with no additional government funding.
John Stachiewicz, Chairman of ACE and Publisher and Head of Media Group, National Trust, said: “Heritage remains the most cited reason for people to visit Britain and currently renders a turnover of in excess of £1 billion a year. The Olympics present the perfect opportunity to boost this figure significantly, which is why it is important that we have the necessary knowledge, skills and ideas to effectively engage with overseas visitors. The ACE Convention will help the sector to do that.”
The two day event on Thursday 8th & Friday 9th March at Brighton Dome will bring together senior industry figures including Baroness Andrews, Chairman of English Heritage, and the convention’s host, Janita Bagshawe Head of Museums and Director at the Royal Pavilion.
Laura Wright, CEO of Tate Enterprises, and a judge of the prestigious Best Product Awards, said: “The Convention is very timely this year with museums organising their programmes around the Olympics. We need to get thinking about how we can best display our attractions and gear our products to the UK inbound visitors so that they return. The convention will build confidence, skills and generate ideas about how to do that.”
Robert Carr-Archer, Director of Trading at The National Portrait Gallery and an ambassador of ACE said:
“In tough economic times, our unique cultural and heritage sector is well placed to buck the trend with products that stand out and are easily accessible to people. Whether it’s the Olympics or the Queen’s Diamond Jubilee, the country has some wonderful opportunities to capitalise on these strengths this year and we need to make sure we are at the top of our game so our offer is as appealing as it should be.”
The Convention will be followed by the biggest UK heritage retail trade fair, with over sixty stands representing the leading suppliers in the cultural heritage sector. It will culminate in the Prodir Best Product Awards, which recognise excellence in retail and publishing in the museums and heritage sector.
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