Using Social Media Marketing to reach affluent Chinese outbound tourists

Thursday 29, July 2010


Using Social Media Marketing to reach affluent Chinese outbound tourists


With 384 million internet users in China, It's of vital importance for hotels and international destination management companies willing to attract Chinese tourists to have a proactive social media marketing campaign.


China Elite Focus has released the most efficient social media marketing services available on the market to target Chinese travelers and influence their choice of destination. But what are really the Chinese social networking habits? 


  • 384 million Internet users in China, 75% of whom are under 34. 
  • 221 million bloggers. 
  • 222 million creators of online video. 
  • 272 million instant messaging users. 
  • 108 million online shoppers. 
  • 265 million online gamers. 


 The major players: 


  • The largest Internet service portal is Tencent, with 1 billion accounts (485 million active users). In 2009, its revenues surpassed $1.5 billion, 90% of which came from digital goods and games and 10% from ads. Tencent is the most important Internet company in China and the third largest in world, after Google and Microsoft. 
  • Tencent’s social network Qzone has 310 million users.  Their IM service, QQ, has 50 million concurrent users. 
  • China’s answer to Facebook, Renren has 200 million users, 55 million of whom are mobile. 
  • Another popular social network, Kaixin001 has 75 million users. 
  • has 160 million users. 
  • Zhenai, the largest online dating site in the world, has 22 million accounts. Matches are made via 350 dating counselors who get direct feedback that improves users’ dating and success rates. 


How social networking happens in China: 


  • 221 million people have blogs, largely in a diary-style. 
  • 176 million Chinese connect via  social networking system (SNS) with their “real” friends and online networks. 
  • 117 million connect anonymously via bulletin board system (BBS). These interactive online message boards are the heart of social media in China. They’re where people go to find topic-based communities and where consumers talk about products and services. In particular, when Chinese travelers are planning a trip abroad, they tend to ask advice on BBS, rather that going to their local travel agency or going on hotel booking engines.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share