Virgin Atlantic gets you in the mood

Friday 29, July 2011


Virgin Atlantic gets you in the mood


New mood lighting has been introduced into the cabins of Virgin Atlantic’s latest A330 aircraft to encourage relaxing, stress-free air travel for its passengers whilst also making them look more attractive.


Research conducted by Virgin Atlantic alongside architectural lighting experts DHA found that apricot is the most flattering for skin tones, whilst yellow causes people to lose their tempers more often and makes babies cry. Pink is seen as a relaxing, tranquilising colour and red is the most emotionally intense and stimulates a faster heartbeat and breathing


Luke Miles, Head of Design at Virgin Atlantic commented: “After extensive research, we chose a palette of colours to create a relaxing ambience onboard our new aircraft. We aim to help our passengers unwind, sleep and arrive at their destination rejuvenated. We are getting some great feedback so far and we look forward to introducing the lighting in all cabins on future aircraft”.


The lighting, which has been designed alongside architectural lighting experts DHA, changes colour throughout the flight to help passengers relax and unwind, fall asleep and even adjust time zones whilst the new soft apricot filter on the reading lights makes people look more attractive during their long-haul flight.


On boarding the aircraft, a soft “rose champagne” colour has been chosen to de-stress passengers whilst encouraging them to relax into their journey. This then changes into “purple haze” which is designed to be cosy and comfortable before transforming into “amber warmth” which creates a candlelight environment for passengers whilst dining. To help passengers drift into a deep sleep, “silver moonlight” is introduced to reflect a starry night sky.


Virgin Atlantic is initially offering mood lighting in the Premium Economy cabin on the new A330 aircraft; over time it is intending to extend the lighting to all aircraft.


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