Virgin Holidays launches first iPad app

Wednesday 21, July 2010


Virgin Holidays launches first iPad app


Virgin Holidays, the UK’s number one long haul tour operator, has today unveiled its new iPad application. The ‘app’ is the first from a UK-based tour operator and is available free from Apple’s App Store on iTunes under the Travel category or via the search function under ‘Virgin Holidays’.


As one of the first travel companies in the world to develop an app for Apple’s groundbreaking new device, Virgin Holidays continues its reputation for innovation and provides its customer’s with yet another convenient way to research and book their holiday. Designed to replicate the traditional experience of reading a brochure, the app allows holidaymakers to browse the entire collection of Virgin Holiday’s brochures in super-fine high definition via the iPad’s 9.7 inch LED backlit screen, with both text and images rendered in razor-sharp quality even when magnified. 


Other key features include:


  • Live email and weblinks mean holidaymakers can contact friends and family with ideas or link to the Virgin Holidays website for further information and the latest prices, wherever they are
  • Holiday booking facility via the live ‘book now’ buttons
  • Embedded video of key destinations and holiday highlights
  • View the brochures in single or double page format , or text only
  • Push notifications when new and revised brochures are uploaded


Developed in association with leading ePublisher YUDU Media, the Virgin Holidays iPad app will also use built-in analytics software that will enable the tour operator to advise those customers of special offers based on their specific browsing patterns. 


Commenting on the app, Virgin Holidays Director of Marketing, Andrew Shelton, says: “Virgin Holidays has a reputation for innovating and we’re pleased to once again be first to market with a new way for customers to research and purchase their holidays, and to interact with our brand. We’re convinced that iPads will very quickly establish themselves as a popular medium, complementing the traditional brochure, and are looking forward to seeing what opportunities evolve from this exciting new channel.”


Andrew Sproule, Head of Creative Services at Virgin Holidays, comments: “We’re excited to be the first UK tour operator to adopt this new format with our own iPad App. YUDU Media’s digital publishing solutions help us to reduce brochure marketing costs and also give us the opportunity to engage our customers in ever more creative and impactful ways.”



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