VisitBritain welcomes Prime Minister’s speech on tourism
Tuesday 17, August 2010
Sandie Dawe, CEO of VisitBritain, the national tourism agency, said: “We are delighted that the Prime Minister has declared so clearly that tourism is fundamental to the rebuilding and rebalancing of our economy. And we share his determination to use the coming decade to boost Britain’s international competitiveness in tourism and to take our industry to a whole new level’.
"VisitBritain is already focusing on delivering on these ambitions to build the value of inbound tourism. Our activity contributes £1.1 billion to the economy and delivers £150 million directly to the Treasury each year in tax take.
"We have plans in place to leverage the once-in-a-generation opportunity of being hosts of the Olympic and Paralympic Games. The Games provide us with the opportunity to showcase Britain around the world, raising awareness across the growth tourism markets of Asia and reinvigorating our appeal in core markets such as the USA where we have lost ground. Working with tourism businesses and 2012 Games sponsors we aim to ensure we deliver the maximum economic return for Britain. And we are coordinating the private-public sector Welcome to Britain project to ensure foreign visitors get a world-class welcome in 2012 and beyond.
"We understand the challenge that Britain and British business face in operating in such a globally competitive market. Our local staff around the world enable the diverse tourism industry - from the airlines to large hotel chains, national and regional tourism bodies and 200,000 small and medium-sized businesses - to market to the international travel trade and inspire international travellers to come to Britain. As a result we deliver £250 million in revenue to the tourism industry through our B2B work such as trade missions overseas, exhibitions, agency training programmes, seminars and workshops.
"With a world-class PR operation, an award-winning website’’ a Facebook platform rated five out of five by Facebook itself, and the definitive 2012 Games business website, we are well placed to deliver a tourism legacy from the 2012 Games."
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