VisitEngland Business Monitor shows 86 percent tourism businesses hopeful for a strong summer
Wednesday 7, July 2010
VisitEngland announces findings from its new Business Confidence Monitor for accommodation providers.
The findings highlight performance in April and May this year across the sector with one in three businesses reporting more visitors than the same period last year, and over 80 per cent of the industry feeling confident about the forthcoming summer.
These findings show a marked improvement on the first quarter of 2010 when only one in five businesses demonstrated an increase in visitor numbers. However, there were notable differences by accommodation type for April and May. 38 per cent of camping and caravanning businesses and 37 per cent of hotels reported more guests, compared to just 27 per cent of B&B/guest houses and self-catering businesses.
Advance bookings for the summer are, on balance, down on last year (25 per cent reporting better levels, 33 per cent worse), but the trend to last minute bookings continues. Over 40 per cent of businesses reported more last minute bookings than the same time last year and it seems that an expectation that this will continue is keeping confidence levels high.
VisitEngland Chief Executive James Berresford commented: "I am delighted to see that the industry is full of confidence for the summer this year. We’ve spoken a lot recently about the growing trend to holiday at home and this study provides further evidence to support this. One in three businesses have increased repeat visitors levels compared to last year, and over a quarter of businesses are reporting more domestic visitors –proving England’s growing popularity with British holidaymakers.”
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