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Voting is open for the World Routes Airport Marketing Awards 2010

Tuesday 27, July 2010

The World Routes Airport Marketing Awards are unique in the industry recognizing excellence in air service development as voted for by airlines.

The best people to judge the effectiveness of any airport marketing campaign are its primary customers -  The Airline Networking Planning Community.

Airline managers can nominate up to five airports whose marketing efforts over the past 12 months (since World Routes in Beijing) have made a real impact on their future network development plans. All airlines should be considering the efficient and useful marketing activities of any airport on their network, by geographical region, irrespective of airport size.

The following criteria can be used as a guideline to airlines wishing to place their vote:

• The airport's market research activities, 
• The airport's marketing communications, 
• The airport's business case presentations for new marketing opportunities, 
• The airport's joint communication campaigns with third parties,
• The airport's relationship with its airline partners.

How to Vote

Click here and follow the links to nominate up to five airports in priority order.

The first airport is therefore the one considered to have had the greatest overall impact on a carriers own network development plans, the drop down form (which is sorted into geographical regions) will allow the airline to select airports. It is that simple!

Please note that all network planning executives and those involved in the route development process both on a local and international planning basis are entitled to vote.  Voting will be open until 16th August 2010. So make sure you vote for the airports you would like to win!

Shortlisted Airports

A shortlist of five airports per category will be produced from the votes. All votes will remain confidential. Shortlisted airports will be contacted from Friday 20th August and requested to submit a case study, by email or file transfer to support their nominations, for consideration by the judges and the winners will be announced at the Gala Evening in Vancouver on Monday 20th September.

The overall winners from regional heats held in the Americas (Edmonton), Asia (Auckland), Europe (Hamburg) and Africa (Entebbe) will be automatically shortlisted. Therefore, please do not nominate these airports as they will automatically be on the final shortlist together with 4 other airports within their regional category. Please note: Middle East airports fall into the Asia category and CIS airports fall into Europe. 

Judging

Nominations and supporting material will be evaluated by a panel of industry experts drawn from RDG board members and current and former representatives from the airline network planning community 

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