Why Facebook hasn’t overtaken Google in the UK?
Tuesday 23, March 2010
Facebook reached an important milestone for the week ending March 13, 2010 as it surpassed Google in the US to become the most visited website for the week.
Facebook.com reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th. The market share of visits to Facebook.com increased 185% for the week ending March 13, as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits for the week.
As a consequence of the interest in the American data, a number of people have asked Hitwise, what about the UK?
According to Robin Goad, research director, Hitwise UK, the answer is that Facebook is the second most visited website in the UK – and has been for a while now – but Google.co.uk remains ahead of it. For the week ending March 13, Google.co.uk picked up 9.34% of UK Internet visits, while Facebook accounted for 6.01%. In the US, the respective figures were 7.03% (for Google.com) and 7.07%.
So, there are two main reasons why Facebook hasn’t yet caught up with Google in the UK (and doesn’t likely to do so in the foreseeable future), says Goad. Reasons:
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