World Travel Market Latin America launches Hosted Buyer program
Friday 9, March 2012
World Travel Market (WTM) Latin America, the leading global event for the Latin American travel industry, is delighted to announce its hosted buyer program for the launch event on April 23-25, 2013.
The inaugural event, taking place in São Paulo’s Transamerica Center from 12:00 pm–8:00 pm across all three days, will have 200 senior buyers hosted by WTM Latin America from both Latin America and overseas.
WTM Latin America will be the first global event for the increasingly important Latin American travel and tourism industry, giving both the outbound and inbound sectors a unique business marketplace to strike deals to fuel the growth of the region.
World Travel Market 2011 in London will generate a massive £1,653 million of business until WTM 2012 for the global travel industry. WTM Latin America will play a similar role in generating business for the region, which will experience a 5.2 percent rise every year in the number of tourists (including those traveling between countries and into the region) until 2021 when the number of tourists will reach 55,191,000, according to the World Travel&Tourism Council.
The WTM Latin American Hosted Buyer Program is invite-only for buyers conducting more than US$500,000 worth of business every year.
Hosted buyers will have up to eight appointments each of the three days with exhibitors (on their stands) and will receive benefits worth more than US$500 each, including:
Reed Travel Exhibitions Director World Travel Market Latin America Lawrence Reinisch said: “WTM Latin America will be the event where the global travel and tourism industry conducts its Latin American business deals, of which the hosted buyer program will play a significant part.
“I am delighted with the hosted buyer package we have introduced. I believe it will be of great benefit to the buyers, exhibitors, and really help to facilitate business for the region.”
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