WTM Global Trends Report 2011 correctly predicts the future

Wednesday 24, October 2012


WTM Global Trends Report 2011 correctly predicts the future


The World Travel Market (WTM) Global Trends Report, in association with Euromonitor International, has successfully predicted global travel trends for 8 years running.


The launch of the WTM Global Trends Report 2012, taking place on Monday, November 5, at the World Travel Market, will be no exception when the next key industry trends to hit the sector will be shared with the international media.

The WTM Global Trends Report 2011 correctly predicted some significant trends in the travel and tourism industry, including:

The Global Trends Report 2011 predicted that the rent-a-garden concept would provide a significant source of accommodation for holidaymakers looking to enjoy the Olympic Games in London.

The prediction proved correct with several hundred people advertising alternative accommodation during the Games on during the London 2012 Olympic Games. With high household debt, this website provides homeowners with the opportunity to rent out their garden as a campsite to visitors seeking to save money and also experience the local community.

The Global Trends Report 2011 predicted hotel companies would customize their brands in China, partnering with Chinese companies and creating programs to cater to the Chinese abroad, on the back of the increasing spending by Chinese travelers on travel accommodation.


The prediction proved correct with many hotel chains expanding in China and using their experience in the Chinese domestic market to feed best practices to properties abroad in key destinations for Chinese travelers. For example, Mövenpick Hotels&Resorts has 3 projects under development in China, while Marriott International Inc unveiled its “Li Yu” welcome program that features a suite of customised amenities and services tailor-made for Chinese outbound travelers.


The WTM Global Trends Report 2011 also tipped Gamification, or the integration of gaming dynamics in non-gaming environments to create brand awareness and loyalty, as a key industry trend for travel companies. The prediction proved correct with the launch of several loyalty programs. For example, InterContinental Hotels Group launched the “Win It In a Minute" program to improve loyalty among younger consumers, while MyMarriottHotel allows players to take on the role of a hospitality manager in the kitchen, where players must cook, buy supplies, and get dishes to the counter. 

The results of the WTM Global Trends Report 2012 will be launched at a press conference for the world’s media at World Travel Market on Monday, November 5, at 1:00 pm, Platinum Suite 5 and 6.

A session for WTM exhibitors and visitors takes place on Tuesday, November 6, at 2:00 pm, South Gallery Room 25 and 26. 

Reed Travel Exhibitions Chairman Fiona Jeffery said: “The WTM Global Trends Report is one of the travel and tourism industry’s most anticipated reports due to its high success rate at predicting trends for the sector.

“Last year was no exception with a number of the trends coming to fruition, particularly the rent-a-garden trend in the UK, literally in WTM’s back yard.”



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share