A “customised” Taylor Made cure for a bad round of golf

Monday 18, April 2011


A “customised” Taylor Made cure for a bad round of golf


An innovative cure for a bad round of golf has been launched at the world’s first golf resort, Turnberry, a Luxury Collection Resort on the West Coast of Scotland.


The Taylor Made Performance Laboratory, the first and only of its kind in Scotland, has opened its doors with a new scientific approach to analysing the golf swing and subsequently ‘slicing’ a few shots off a round of golf. A recent TaylorMade survey showed that around 60% of golfers play with non-fitted clubs. This state of the art service analyses the golf swing via numerous scientific measurements and the data is used to create a bespoke set of clubs.  The results deliver better golfers with longer drives and more accurate positioning.


The development adds to Turnberry’s historic credentials as one of the world’s greatest golfing experiences. The Colin Montgomerie Links Golf Academy, the first Links Academy in the World, provides a unique teaching school for all levels, delivering advice on teaching method, course management and personalised programmes specifically for Links golf, whilst the two challenging Championship Courses are regarded amongst the very best in the world.


Enhancing the visitor experience further still, the opening of the Taylor Made Performance Lab will deliver a quality one on one tour-calibre club fitting experience with one of Turnberry’s experienced fitting specialists utilising Motion Analysis Technology. The MAT-T System is an innovative tool that gathers vital swing data using multiple high-speed cameras and specially designed software. MAT-T filters the essential information to create a 360 Degree 3D computer generated swing image whilst performing a variety of calculations and measurements which are used to produce a detailed set of personal, data-driven recommendations for every club. The evaluation of set up, swing and impact dynamics takes 2 hours and is orchestrated in the modern testing suite.


Stephen Walker, Director of Sales & Marketing commented; 

“Securing the TaylorMade Performance Lab at Turnberry is a tremendous development in our golfing credentials. This is the only performance lab of its kind in Scotland and will be located alongside the world’s first Links Golf Academy. Turnberry now has the enviable position of being the world’s first golf resort and a world-leading centre of excellence for learning and finessing the art of golf. It provides yet another reason for golfers to come and experience Turnberry Resort. Golfers can book in for a luxury stay in the hotel or in our 5 star self-catering facilities and make the most of the wealth of facilities the resort has to offer”


Stay ahead of the competition and book a stay at Turnberry. 


TaylorMade Performance Lab Programme at Turnberry

The 2 hour Club Fitting Service costs £150.

Call 01655 331 235 to make an appointment at the Taylor Made Performance Lab.


For more information on Turnberry, a Luxury Collection Resort Scotland, visit



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