Accor and Qantas get the jump on luring Chinese visitors to Australia

Friday 16, July 2010


Accor and Qantas get the jump on luring Chinese visitors to Australia


High ranking travel media from Shanghai and Beijing descended on Sydney, Brisbane and the Gold Coast last week as guests of Accor Hotels, Qantas Airways, Brisbane Marketing and Dreamworld.


The visit was an initiative of Accor and Qantas and reined in assistance from Government tourism bodies and local operators to promote Australia ahead of the planned $35 million to be spent on a Tourism Australia campaign targeting Chinese visitors.


Staying in Sydney, Brisbane and the Gold Coast, the group were hosted by Sofitel, Novotel and Mercure Hotels, brands in the Accor Hotels stable, who operates over 400 hotels in the Asia Pacific region, and represented in all segments from budget to luxury.


In 2010 between 40 to 45 more hotels will be added to the Asia Pacific network.


With offices in most major countries in the region and around 50,000 employees in 16 countries - Accor is the regions largest operator of hotels, and their Greater China PR and group host, Vivian Bai - got up close and personal with her favourite Australian animal the koala at Dreamworld.


"With the Australian Government announcing last week that they will spend over $30 million to lure Chinese visitors to our shores, and China expected to leap upwards in inbound travel, from its current 5th place in 2010/11 - the time was perfect to showcase some of the diversity that Australia as a destination has to offer visitors, said Cynthia Dammerer, PR for Accor Asia Pacific, who organised the trip.


The group travelled on Qantas's daily direct service between Shanghai and Sydney and were highly impressed with Qantas's Business Class Skybed," she added.


Recent results of the latest Visa PATA Travel Intentions Survey show Australia is 'top of mind' for Chinese travellers.


Highlights according to Vivian Bai, were the friendly Australian people, in particular the clear bright blue skies, Australian wildlife and the wonderful warm welcome they received everywhere they went.



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