Austrian National Tourist Office

As decentralised as possible –
as centralised as necessary 

The Austrian Tourist Office (Österreich Werbung) ist the national tourism marketing organization for the country of Austria. The ATO receives its base funding from the Austrian Federal Government (75%) and the Austrian Chamber of Commerce (25%), but also acts as a fee-based marketing agency for Austrian tourism interests.


ANTO omprises a dedicated team of marketeers specialising in the fields of Destination Marketing, Customer Information & Relationship Management, Media Relations, Sales Promotion, Market Research as well as Meetings, Incentives, Conferences & Events Marketing.


ANTO operate 30 offices worldwide with representation responsible for tourism marketing in 10 regions. Every year we implement about 1500 marketing activities, ranging from advertising, public relations efforts, event marketing, trade shows and travel trade efforts, online promotions and more.


Travelers interested in visiting Austria can receive detailed information through their travel information call center in Vienna, as well as selected market offices, or online at:



To set the course today for tomorrow’s success – this lies at the core of ANTO’s vision for the future. In accordance with this principle, ANTO has developed from the biggest service organisation in Austria’s local tourism industry, to one of the most powerful players in the European leisure industry.


ANTO is becoming a capable and globally-active “translation bureau.” The needs of the market participants are explained to the respective “other side”. Our major task: To make Austria “palpable” to its guests…or simply said, “Be a part of Austria.”



The statement of the company “Mission” serves to explain who they are, and how are partners perceive them. The Austrian National Tourist Office is a global network, that …


  • collects, analyses, and communicates market information, and processes this knowledge to provide impulses for new products and offers.
  • gives Austria a unique and recognisable tourism image
  • offers market-orientated and cost-effective services to Austria’s tourism operators
  • has the strength to sustain its own growth
  • views the focussing of Austrian tourism on client-orientated services as its highest goal.
  • views the success of Austrian tourism through knowledge of the source and potential markets, as well as through customer orientation and cost efficiency, as its highest goal.


Strategic Cornerstones

Efficient implementation of the brand Holiday land Austria and developing products for holidays in Austria! Well targeted marketing activities designed to establish Austria as a tourism destination in the source markets, sustaining its own growth, developing further channels of distribution and further professional development of the business.


Austrian National Tourist Office

Address: Margaretenstr. 1

1040 Vienna, Austria

Tel: +43 1 58866

Fax: +43 1 58866



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