BIT: A unique, unrivalled exhibition

Thursday 14, January 2010


BIT: A unique, unrivalled exhibition


Among the novelties, there are two special areas and a workshop on foreign markets



Four workshops and two special areas - Bit 4 Cities, devoted to the phenomenon of short vacations, Bit Venues & Locations, focusing on the match between supply of prestigious locations and demand from operators of the business & incentive segment – with a rich schedule of meetings and events currently under development.


The proposition of Bit, whose 30th edition is scheduled to take place from 18 through 21 February 2010, is increasingly more extensive.


Several novelties are expected, as well as one unchanged feature. BIT is the only exhibition that offers a comprehensive, varied, 360° offering, providing operators with opportunities and solutions that are unique in Italy. "An unrivalled exhibition which takes place in the most modern and functional fairground worldwide, focused on innovation and quality of its offering in order to meet the requirements of both exhibitors and buyers," said CEO of Fiera Milano Mr. Enrico Pazzali during the press conference organized to present Bit entitled “What is the world asking for?" Among the attendees of the conference there were Mr. Corrado Peraboni, Director General of Fondazione Fiera Milano, Ms. Magda Antonioli Corigliano, coordinator of the master course on tourism economics at the Università Bocconi, Mr. Patrizio Roversi representing Turisti per caso, Mr. Emerson Gattinoni and Ms. Valeria Cagnoni, anchors of "Dreams Road".


During such meeting, a study directed by Professor Corigliano and carried out in cooperation with BIT was also presented, which shows interesting details. Italy as a “tourism product” is mainly bought by Americans (13.2%), Germans (11.2%), and the British (7.9%). Breaking down the sample by macro-areas, what stands out is that 63.5% of requests come from Europe versus 16.5% recorded by North America, 10.6% by Asia, 5.8% by Oceania, and 3.5% by South America. The favorite region is Tuscany, followed by Veneto, Latium, Sicily, and Lombardy.



Bit4Cities is a new Bit 2010 initiative featuring the new Travellers' trend in choosing shorter and more frequent holidays: city breaks, mid - haul trips and stays for up to four nights to discover the most beautiful, lively and attractive cities.


The city break formula satisfies the needs of all types of Travellers: a not to be missed new business opportunity that Bit 2010 is taking and interpreting with a dedicated area which will debut in 'The World' pavilion 4.




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