EIBTM 2011 already shaping up to be the Industry Event of the year

Wednesday 23, February 2011


EIBTM 2011 already shaping up to be the Industry Event of the year


Building on the success of EIBTM 2010 – this year’s Global Meetings and Events Exhibition, EIBTM 2011, taking place from 29th November to 1st December in Barcelona – has already received an unprecedented level of re-bookings and requests for space from new participants.


The positive response from current exhibitors is a direct reflection of the success of last year’s event – confirming the quality and range of buyers who attend, the buyer driven, pre-scheduled appointment system and ultimately the business that it drives for both exhibitors and Hosted Buyers.


Reed Travel Exhibitions are encouraging 2010 exhibitors and new exhibitors for 2011 to take advantage of the opportunities available at this three day dynamic business event and confirm their participation early, securing the priority booking rate which is only be available until 28th February 2011.


Exhibitors already confirmed include NH Hotels, Sol Melia, Turismo de Canarias, Greek National Tourism Organisation, Madrid Convention Bureau, Agencia Catalana de Turisme, Monaco Government Tourist & Convention Authority, Malaysia Convention & Exhibition Bureau, Hong Kong Tourism Board, Norway Convention Bureau, Thailand Convention & Exhibition Bureau, Kingdom of Bahrain, and Visit Scotland and Barcelona Convention Bureau.


Amanda Henderson, Marketing Manager – Europe, Business Tourism Unit, Visit Scotland comments:“EIBTM continues to go from strength to strength. At last year’s show, in spite of the weather, the value of enquiry levels for Visit Scotland was up 50%. It’s a key show for us and we fully intend to return in 2011 with a strong party of Scottish suppliers.”


Exhibitors that have increased their stand space requirements for EIBTM 2011, include Hungarian National Tourist Office, Finland Convention Bureau, World of DMCs, Silversea, Laico Hotels and Resorts, Lago Maggiore, Moscow Exhibition & Convention Agency and Moroccan National Tourism Office.


Graeme Barnett, EIBTM Exhibition Director, comments: “EIBTM 2010 was a great success with a 2.5% increase in total visitor attendance from the previous year. We’re thrilled with the response we’ve had so far from the industry - it’s is a clear reflection of how positively the industry views EIBTM and further endorsement of the importance of face to face communication.”


“We really value the strong industry relationships we have built as they play a fundamental role in the success of our IBTM portfolio. Our primary aim is to ensure high levels of return on investment for all attendees as it is a vital factor in the development of our shows”, concludes Barnett.



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