Emirates, the Official Airline and 2010 Ryder Cup Partner

Wednesday 29, September 2010


Emirates, the Official Airline and 2010 Ryder Cup Partner


Emirates takes its sponsorship portfolio to a higher altitude this week when two of the six continents it serves do battle in one of the world's great sporting spectacles.


The Ryder Cup - fiercely contested between the USA and Europe since 1927 - starts on Friday at The Celtic Manor Resort in Newport, Wales.


Golf's most prestigious team event brings together the finest golfers from Europe and America and is considered one of the last great, professional sporting occasions where winning, not prize money, is the ultimate reward.


Tiger Woods, Phil Mickelson, Martin Kaymer and Lee Westwood will be amongst the names pulling in somewhere in the region of 200,000 spectators, while millions more will watch on television.


The United States owns an overall advantage in the biennial competition, but Europe has won five of the last seven Ryder Cups.


Emirates will be providing golf fans with the opportunity to ‘play’ the famous Twenty Ten Course themselves by participating in the Emirates Ryder Cup Challenge - a state of the art golf simulator enabling fans to test themselves on some of the most challenging holes of the course and win a number of prizes, including flights to the airline's home of Dubai.


The airline also has as its Official Ambassador, European Team Captain Colin Montgomerie, who has played in five winning Ryder Cup Teams and is looking to make this year’s event his sixth.


Emirates will be bringing international golf fans from around the world to the UK through its extensive route network of 105 destinations across six continents, with flights to six UK airports including Heathrow and Birmingham, both of which are within two hours’ drive of The Celtic Manor Resort.


Maurice Flanagan, Executive Vice Chairman Emirates Airline & Group, said: "The Ryder Cup is very much in a league of its own. Such rivalry, such anticipation, such history - it's fabulous to be part of it. And its origins - 1927 - link Europe and America in more ways than just golf. It was the year Charles Lindbergh made the first solo non-stop flight across the Atlantic and the first ever non-stop flight between New York and Paris. In those days, his single-engine monoplane, The Spirit of St. Louis, took more than 33 hours. Nowadays, we do it from Dubai in 13 hours 45 minutes."


Rob Holt, Chief Executive of Ryder Cup Wales, said: “We are very proud to be hosting The 2010 Ryder Cup at The Celtic Manor Resort in Wales. Attracting thousands of visitors from overseas and with a global television audience, we know all eyes will be on Newport throughout the tournament and we are thrilled that sponsors Emirates Airline are helping us to bring thousands of tourists and golf supporters to this fantastic event and hopefully back to Wales in the near future.”


In addition to giving fans the chance to win flights to Dubai at the Emirates Ryder Cup Challenge, spectators will also be able to win an Emirates Upgrade and be treated to VIP Hospitality during the event.


His Royal Highness, The Prince of Wales, is expected to attend part of the second official practice day tomorrow (Wed) and will meet respective Team Captains, Colin Montgomerie and Corey Pavin at the Twenty Ten Clubhouse.


Tomorrow night (Wed), as part of the Ryder Cup 2010, the European and USA teams will be introduced on stage at Cardiff's Millennium Stadium during a Welcome to Wales event involving two of the country's best known exports, Catherine Zeta Jones and Dame Shirley Bassey.


In two years time, Emirates will be an Official Partner of The 2012 European Ryder Cup Team when they travel to Medinah Country Club in Chicago.


The multi-award winning carrier has been a long-standing investor in golf around the world, and is the Official Airline for 19 events.


Emirates also extends its support for golf by allowing passengers to check in a set of golf clubs free of charge, in addition to their normal checked baggage allowance, in any class of service on all Emirates flights.



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