Eurostar evolves advertising campaign launching 25 February

Thursday 24, February 2011


Eurostar evolves advertising campaign launching 25 February


Eurostar, the high-speed passenger service that links the UK with the Continent, will launch the second wave of its brand campaign, “Exploring is beautiful” on Friday 25 February, 2011.


Developed by Fallon, the campaign will be rolled out across cinema, radio, outdoor, online, CRM and social media.

The work builds on the success of last year’s campaign which introduced the viewer to a young girl searching for animals who will talk to her (cinema ad). The creative is designed to inspire travellers to venture beyond Eurostar’s core destinations and positions high-speed rail travel as the short-haul option for the future. 


The campaign is an invitation to explore Europe by Eurostar, using convenient high-speed rail connections to city centre destinations beyond Brussels and Paris. An evolution of the previous campaign will see this wave highlight specific connecting destinations including Avignon in the heart of Provence and Strasbourg in the Alsace region of France.


The fully integrated campaign, activated through a broad mix of media, will offer an inspirational take on destinations further afield, all easily accessible from St Pancras International, connecting via high-speed rail in France.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share