Finnair Quality Hunters begin their journeys today

Tuesday 5, October 2010


Finnair Quality Hunters begin their journeys today


From more than 5,200 applicants, Finnair has selected four expert Quality Hunters, who during a two-month period will visit Finnair's destinations around the world and observe quality on flights, in airports and at the destinations themselves. The four lucky globetrotters set off on their journeys today.


"The number of people applying to be Quality Hunters exceeded our expectations - we received lots of excellent applications from all over the world. I hope the project will generate high-quality development ideas, which we can refine for our customers' enjoyment. Hopefully the subject will stimulate much discussion on the Rethink Quality website," says Jarkko Konttinen, Finnair's VP, Global Marketing. 


The selected Quality Hunters are Christina Lund Sorensen from Denmark, Ella Marshall from the UK, Warren Singh-Bartlett from Lebanon and Wolfgang Wagner from Germany. 


- Christina Lund Sorensen, from Copenhagen, is a photographer and journalist. Christina has reported on, among other things, the Indonesian elections for Danish television. She was also the last Danish journalist in the Bangkok danger zone during the May demonstrations. In addition to political and topical issues, she has also written on lifestyle subjects. Christina's first journey as a Quality Hunter is to trendy Tokyo. 


- Ella Marshall is a London journalist and editorial secretary, who has studied fashion and journalism. Ella has gathered experience in diverse media sector work, and she is currently employed as freelancer at the portal. The Guardian and NYLON, among others, have published Ella's articles. Ella's first travel destination is to pulsating New York. 


- Warren Singh-Bartlett was born in Pakistan to an English-Indian family. Warren has worked as a teacher in Japan and as a journalist in China. He currently lives in Beirut and writes for, among others, the New York Times and Aishti magazine, and also makes documentaries and other programmes for television. Warren travels on Monday to Rovaniemi, the Land of Santa Claus, amidst the nature of the north. 


- Wolfgang Wagner has studied in Germany, France and at Harvard University in the USA. He worked as a consultant for 13 years and is nowadays a capital investor. Wolfgang has been married for 21 years and he has two teenage children. This experienced business and leisure traveller lives near Munich. Wolfgang's first journey is to stylish Milan. 


The Quality Hunters' travels can be followed on the website, where they will blog their experiences and share photos and videos. The website also presents the participants' preliminary two-month flight programme. 


Those readers who comment of the Hunters' writings or vote for their favourite Hunter will be entered into a prize draw, with a chance to win a flight package consisting of two Europe-Asia flights. 


Finnair has been a pioneer in the utilisation of social media. The blog initiated by Finnair in 2009 has had more than half a million readers, Finnair's Facebook page, which opened in spring 2010, has more than 23,000 friends, and the Departure 2093 future project reached a billion people worldwide. The Quality Hunter campaign originated from an idea by PR Agency Miltton. 



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