Great Hotels of the World introduces innovative ‘Niche content hubs’ to leisure marketing strategy
Friday 15, October 2010
Great Hotels of the World the London-based hotel sales and marketing alliance has announced a series of innovative changes to its sales and marketing strategy in the leisure sector based around the vision of developing a series of ‘niche content hubs’.
Great Hotels of the World intends to leverage online and social media communities for various leisure travel niches to build relationships with travellers and drive demand to member hotels.
With its core marketing message as ‘Find your niche’, Great Hotels of the World will launch a series of niche websites that will act as hubs for user interaction via social media platforms. The websites will be supported by bespoke presence on Facebook, Twitter, You Tube and Flickr, thus becoming a rich media portal for travellers to share information and content across social media platforms.
Great Hotels’ new niches include Golf, Spa, Romance, Honeymoon, Heritage, Lakes & Mountains, Gourmet, Art & Design and Weekend. Hotels may join as many niche collections as their property fits into.
In addition to the niche websites and a feature on (http://www.ghotw.com), Great Hotels of the World will provide member hotels with exclusive ways to display their property on major online travel agent sites and bespoke niche booking websites through exclusive relationships and agreements.
Carly Gotz, group director sales & marketing at Great Hotels of the World says “The average social media strategies are based on a single platform, but our strategy aims to integrate the power of many platforms through our innovative ‘niche content hubs’. For example, a traveller who knows they want to go on a gourmet break but isn’t sure of the destination can watch relevant videos on You Tube, see pictures on Flickr, read reviews and comments on Facebook and browse offers on Twitter giving them information and inspiration for their next trip. We’re the first hotel sales and marketing alliance to implement a strategy like this and our ‘niche content hub’ sites will build bridges across social media platforms.”
The development of Great Hotels of the World’s leisure marketing strategy follows the recent consolidation of brands to create one global marketing alliance – Great Hotels of the World.
Latest news
Tourism
Business travelers want latest technology and best gadgets
Auckland Zoo named one of NZ elite tourist attractions
Caribbean and Mediterranean losing beach tourism market to Southeast Asia
Aviation
Boeing: China will lead the Asia Pacific region in new airplane deliveries
British Airways begins installing new seats in Euro Traveller cabin
American Airlines drops free meals on short haul flights
Hospitality
First capsule hostel to open in Antwerp, Belgium
Marriott named to World's Most Innovative Companies List
Marriott Hotels debuts - healthy vending machine
Find the best deals available today
The grey menu on the right is your best friend. Always check before you travel.
Plan your trips with the help of great resources
More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.
Clean, green and very pristine
Top 10 most environmentally pure countries
With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.
Rooftop
Top 15 most spectacular hotel rooftop views
The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.
Pro city guides
Places by themes
Latest offers, discounts and more...
Accor “3=2 offerâ€Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insuranceQuality cover at low prices to customers all around the world.
Priority passAccess VIP lounges no matter where which airline and class you fly.
European City CardsSee more and pay less! Get your "passport" to European cities.
Rail EuropeComfortable and affordable on European trains.
Lonely Planet MagazinePacked with insider knowledge, hints and tips.
Sandemans New Europe City ToursFree walking tours in 13 cities within 9 countries.
Sol Melia WednesdaysSearch your exclusive special offers now for the coming weekend!
TransfersLow-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 MayThe essential worldwide exhibition for incentive travel, meetings and events.
