Hilton Prague Hotel guests use their small change to big effect

Thursday 28, October 2010


Hilton Prague Hotel guests use their small change to big effect


Guests staying at Hilton Hotels & Resorts over the coming months will be using their small change to make a big difference to disadvantaged children as part of Hilton in the Community Foundation's annual fund-raising campaign.


Small Change, Big Difference" will be running in the Czech Republic throughout October, November and December this year at both Hilton Prague and Hilton Prague Old Town. The campaign invites hotel guests staying at select Hilton Hotels & Resorts worldwide to add an optional €1 or 25 CZK onto their room bill during their stay. Thanks to the generosity of these guests the campaign as a whole has now raised over €1 million for children's charities since its inception in 2004.


All proceeds raised from the campaign in Prague will be used to support the Tereza Maxova Foundation for Children (Nadace dětem Terezy Maxové). The charity's mission is to reduce the number of children living in institutional care - about 24,000 in the Czech Republic. Money raised from the campaign will specifically be used to give children growing up in care the opportunity to take part in specialist English language courses, thereby improving their communication skills, confidence and discursive abilities.


Michael Specking, Cluster general manager, said, "This is a very worthwhile campaign and one that I hope our generous guests here in Prague will support once again. By choosing to add an optional 25 CZK we can help to ensure that disadvantaged children receive the support that they need and help to open up the world to them through these specialist classes. Working together, your small change really can add up to make a real difference in children's lives."


In total, 128 hotels in 17 countries will be participating in the campaign.



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