Hip teens stay ahead of the trends exploring East London’s coolest shops and emerging arts scene

Monday 22, February 2010


Hip teens stay ahead of the trends exploring East London’s coolest shops and emerging arts scene


Four Seasons Hotel Canary Wharf offers exclusive tours specially tailored to teens, while parents and grandparents tag along and enjoy the fun.



Invite a teen to spend the weekend with their parents, and there’s a good chance their eyes will roll upward in response – at least until a proper incentive is offered. With the new Gen Y Weekend Package, Four Seasons Hotel Canary Wharf is firmly focused on what teens like to do most, with an exclusive private tour of trendy East London led by Urban Gentry.


“Even the most jaded urbanites are impressed with the scene in East London,” notes Eric Ramlot, a manager at Four Seasons and parent of a teen. “With the Hotel just minutes from the O2, this package is a great opportunity to turn one night at a concert into a full weekend experience. Two weeks prior to their stay, Urban Gentry will be in touch with guests so that each tour can be customized to the teen’s unique interests.”


With in-the-know artists, musicians and trend spotters under the age of 23 in the lead, mum, dad and even grandparents are invited to tag along as guests aged 13 to 18 are taken on a walking tour of one of London’s hippest neighbourhoods. Lively Sunday street markets such as the famous Old Spitalfields feature performances by local musicians, displays by up-and-coming artists and opportunities to buy one-of-a-kind designer wares and vintage fashions.


Knowing that teens love to share their every move with friends (especially when they’re hanging out in such a cool place), Four Seasons provides a Flip Video Camcorder on loan and helps upload videos to YouTube and Facebook straight away. This November, the Hotel will draw from the best videos of the year and award a complimentary return stay before March 2011.


“It’s an experience that will give parents insights into modern teen culture and give their children creative inspiration as they all enjoy time together,” says Michael Purtill, general manager of the Hotel.




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