Iberia launches “La Zancasilla”, a special promotion aimed at youth

Tuesday 1, June 2010


Iberia launches “La Zancasilla”, a special promotion aimed at youth


Flights to Spanish and European destinations at 26 euros each way, all taxes included. In addition, triple and quadruple Iberia Plus points for customers aged between 18 and 30.


Iberia has launched a campaign offering low fares to domestic and European destinations that is aimed especially at the youth market. Under the slogan “Iberia Presents the Chair Trick—Grab Your Seat Before Somebody Else Does", the airline is offering its younger customers tickets to Majorca or Lisbon starting at 26 euros each way; to other cities on the Iberian Peninsula from 29.50 euros; or to Dublin, Amsterdam, Rome, or London from 46, 52, 56 and 77 euros each way, respectively. The fares include all taxes.


In addition, Iberia Plus programme members between 18 and 30 years old will receive triple points, and quadruple points if the tickets are booked and purchased on the website.


On the Social Networks


The campaign is being advertised on the most popular social networks, including Yahoo, Tuenti, Facebook, Messenger, Google, the leisure network Adconion, and the music portal Spotify.



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