ibis reaches a new milestone in Latin America

Saturday 18, December 2010


ibis reaches a new milestone in Latin America


ibis, the worldwide leading economy hotel brand of the Accor group, is accelerating its expansion and asserting its leadership in Latin America by developing business in new countries.




Opening of the 50th ibis hotel in Brazil

The chain's first hotel in Brazil - the Fortaleza, in the northern state of Ceará- opened in 1990. Since then the brand has inaugurated its 50th hotel and opened on or more establishments in another 34 Brazilian cities. This track record reflects the country’s excellence acceptance of the economy hotel concept, which ibis pioneered in Brazil.


A milestone achievement : 3 new countries in 2010

In 2010, eight ibis were opened in new countries: Colombia (Bogota and Santiago), Chile (Antofagasta) and Paraguay (Asunción).


The chain’sobjective in Latin America is to be present as a chain in all region’s capitals as well as in cities undergoing strong business development. In line with this objective, the brand’s ambition in 2011 is to open another 10 ibis in Brazil (in the cities of Curitiba, Santos, São Luis, Belo Horizonte and Recife), one in Concepcion, Chile, and a first establishement in Lima, Peru. By 2015, 57 ibis will be opened in four Latin America countries: Brazil (51), Chile (4), Colombia (1), and Peru (1).


“Ibis has the potential to become the biggest hotel chain in Latin America and our development plan is focusing on this objective. The economic situation in Latin America is ideally for expansion, especially in Brazil, with the emergence of a middle class with high purchasing power”, explains Roland Bonadona, CEO of Accor Latin America.


Celebration of the 10th ibis hotel in Mexico

Eight years after establishing its first hotel in Mexico, Accor is preparing to celebrate its 10th opening in the beginning of 2011: Ibis Cancún Centro.


"What we’re seeing is that the economy hotel segment has real potential for development in the major Mexican cities that attract a large number of business travelers", explains Jean-Philippe Claret Chief Operating Officer of Accor Mexico.


The ibis network in Mexico is present in such major cities as Monterrey, Guadalajara, Aguascalientes, Mérida, Chihuahua, Cancún and Hermosillo. The list will include two new hotels in 2011: the ibis Cancún Centro and the ibis San Luis Potosí.



With more than 870 hotels in nearly 45 countries, the brand has broadened its network on all continents and entered new country markets. This assertive expansion which confirms the chain’s role as a key in the hotel industry and its ambition to expand its network to 1,500 hotels worldwide by 2015.


Asia Pacific

  • In Vietnam In October 2010, Accor announced a partnership with Benthanh Group to develop a network of at least eight ibis newbuilds in the major cities of Vietnam, including Hanoi, Ho Chi Minh City, Danang, and Binh Duong.
  • In China In China, the brand is developing its network and will have 50 ibis hotels operating by early 2011. When the 550-room ibis Hong Kong Sheung Wan opens in downtown Hong Kong in 2012, it will be the largest ibis outside France

Europe, Middle East and Africa:

  • In Europe Ibis network has expanded significantly in several European countries. In Spain, for example, the recent openings of the ibis Ripolet, the ibis Oviedo and the ibis Mollet brought the network up to 40 hotels in 2010. With the inauguration of the ibis Petit Lancy in Geneva and the ibis Porto in Portugal, the brand now has 19 hotels in Switzerland and 19 in Portugal. And in Russia, ibis opened an establishment in one of Moscow’s major business district last June.
  • In Africa and Middle East In 2010, the brand continued to grow its hotel network in emerging markets such as in Algeria, the United Arab Emirates, Kuwait or Bahrain and plans to open new countries such as Saudi Arabia in 2012.



The website’s new personalised interface, with its contemporary design and user-friendly features, enhances the site’s role as the brand's main reservation channel. A clean look, bright colors and sleek visuals make the site more attractive and easier to navigate. The hotel search function is now more targeted and includes service-related criteria such as the presence of a restaurant or car park or eco-certification. Organized into tabs for easy access, each hotel’s page highlights its essential details, including price, location, and road map. What’s more, customers may create their own personal account on the site, gaining access to quick booking and other exclusive services.


Rock ‘n’ Roll All Summer Long: At ibis, you don't have to be a star to enjoy a €10 or €15 reduction per night this summer thanks to a major promotion valid at over 600 hotels in Europe, Africa and the Middle East.


The promotion, supported by a group of way-out musicians called the TENor15 (a nod to the "€10 or €15 offer”), won the Best Advertising Campaign trophy at the Worldwide Hospitality Awards 2010.


Available in France before an international development, the Ibis Web Corner—a unique service in the economy hotel business—supplements the chain’s Wi-Fi offering by providing guests with access to cutting-edge computer hardware in a dedicated area. The service includes free browsing on the web, a webcam coupled with Skype Messenger to allow guests to stay in constant contact with their families, and the ibis e-card application, which enables web users to send digital cards along with a message, photo or video.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share