Iceland Hour to inspire the world

Thursday 3, June 2010


Iceland Hour to inspire the world


In a world first, the entire nation of Iceland is to gather together online to show the world their country is open for business, open for excitement and open to inspire the world.


Backed by the Government of Iceland, the 320,000 inhabitants of the world’s most northern nation will go online and send messages about what they love most about Iceland to friends around the globe.  This momentous event take place for one hour today at 1400-1500 GMT (1300-1400 Icelandic time)


Iceland visitor numbers have dropped since the eruption of the Eyjafjallajokull volcano and the marketing campaign ‘Inspired By Iceland’ is intended to help kick-start the Icelandic tourism summer and to inspire people from around Europe to visit this magnificent country.


Iceland hour is not just for Icelanders and is open to those people from around the world who have been inspired by the country and who would like to get involved. Fans can simply go to and leave a message on how Iceland was an inspiration to them – whether that was scenery, music, sport or even wildlife.  There are also a number of social networks that people can view and join:, where information and news on Iceland will constantly be available and updated.


Katrin Juliusdottir, Minister of Industry of Iceland,  commented, “We believe Iceland is a country that can inspire everyone who comes here.  The stunning geography and wonderful scenery, the warmth and kindness of the people, the unique culture and accessibility of Iceland all go towards making our country a great place to visit – we want the world to know that.”


The Inspired By Iceland campaign hopes to dispel a number of myths about the country that have arisen since the volcano eruption:

  • Only a small percentage of the country has been effected by the ash 
  • Flights to Iceland are running efficiently 
  • The infrastructure of all operations is completely intact 
  • The average price for hotels, drinks, car hire etc is no more than any European country
  • Yoko Ono, a long time fan of Iceland urged people to back the campaign on Twitter and her blog, whilst a number of names from the world of music and entertainment are also hoping to give the campaign their backing


A live webcast in English during Iceland hour will be shown on to give the rest of the world the chance to look at and see how the Iceland hour is going.  Many famous Icelandic stars and other luminaries (the president and minister of Tourism) will speak and talk about how now is the time to visit Iceland. 


The Inspired By Iceland campaign will feature other events in the coming weeks and information will be sent to all media as soon as they are confirmed.





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