ITB Asia 2012 to enhance trade visitors’ experience with revamped layout

Tuesday 10, July 2012


ITB Asia 2012 to enhance trade visitors’ experience with revamped layout


Messe Berlin (Singapore), organiser of ITB Asia , ‘The Trade Show for the Asian Travel Market’, has announced it has revamped the layout for this year’s show to help visitors navigate the event with even more ease and increase exposure for exhibitors.


The show also completely sold-out following the close of exhibitor applications in May, five months ahead of the event. Now in its fifth year, ITB Asia 2012 will be held from 17-19 October at The Sands Expo and Convention Center, Marina Bay Sands, Singapore.
“Each year the show gets bigger and better. We increased capacity by 20% after a record performance in 2011 and with five months to go until ITB Asia 2012, we’ve not only filled the venue but there’s already a waiting list of companies still interested in participating this year,” said Nino Gruettke, Executive Director of ITB Asia.
“We’ve also decided to give the show a refreshed look to accommodate the growing number of visitors and exhibitors we expect to see at ITB Asia 2012. There will be a new central walkway which will enable visitors to navigate the different exhibiting regions with ease and exhibitors can also expect maximum exposure with the new layout,” added Gruettke.
This year’s show is expected to see a strong presence from emerging markets across the world. South America and Southern Africa are two of the regions with a growing presence at ITB Asia 2012. Notable exhibitors from South America, which has doubled its floor space this year, include Promperu, Peru’s tourism board, returning after a three-year absence from the show, and a dedicated pavilion collectively set up by the tourism boards of Argentina, Brazil, Chile, Columbia and Venezuela.
Southern Africa, which has increased its floor space by two and a half times this year, will be represented by two dedicated pavilions at ITB Asia 2012.
“Asia Pacific is definitely one of the engines driving global tourism forward.  Both inbound and outbound travel from this region is increasing steadily year on year and these figures confirm the optimism that international exhibitors are already demonstrating at this year’s ITB Asia," explained Gruettke.
Another region with increased floor space bookings is Southeast Asia. Within this region, Thailand has increased booth space, with the tourism boards of Phuket and Hua Hin setting up dedicated pavilions at this year’s show. Philippine Department Of Tourism also returns to ITB Asia 2012 after a three-year absence.
ITB Asia has also attracted a number of international hotel groups this year like Starwood Asia Pacific Hotels and Resorts, Fairmont Raffles Hotels International and Hilton Worldwide. Pan Pacific Singapore, a first time exhibitor, will be the Official Partner Hotel for ITB Asia 2012.
Last year, the show attracted over 7500 attendees, an increase of around 14% from 2010, representing over 90 countries, 50% more compared to 2010.



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share