News unveils strategy to keep passengers moving despite possible volcanic ash disruption

Tuesday 18, May 2010 unveils strategy to keep passengers moving despite possible volcanic ash disruption


First Airline to focus on solutions rather than cancellations., has today unveiled a stringent on-going contingency plan aimed at reducing passenger disruption caused by the volcanic ash cloud.




Following further airspace closures this weekend, the leading friendly, low fare airline is offering a commitment to all customers that it will continue to do all it can to keep holiday-makers on the move over the coming months and has formalised a number of measures to considerably reduce the impact of the ash cloud. These include:


  • Policy of flying ‘above and around’ affected air space areas, regardless of increased costs due to flying longer distances and at higher altitudes
  • A dedicated SMS service to give passengers up-to-the-minute information about cancellations, delays or coach replacement services
  • Contingency plans for the creation of road and air hubs across Europe
  • Formation of strong relationships with coach companies across the continent, meaning that can deploy hundreds of coaches within hours of cancellations
  • A focus on repatriation by land, air or sea if flights are cancelled


Today, is encouraging all customers to provide their mobile telephone number when booking flights to ensure that they can be contacted with any changes at a moment’s notice. The airline is also encouraging all passengers to visit its website regularly, especially before travel, for the most up-to-date information on cancellations, delays and re-routes.


Philip Meeson, boss of, said “We respect the decision that the authorities are making in these extremely difficult circumstances and like them, safety remains our highest priority.


“At the same time, we want to reassure customers that we are fully committed to doing our very best to ensure they are able to take their well earned holidays which is why we have formalised this contingency plan.


“We are fortunate that we have seven bases across the North, which gives us great operational flexibility in diverting aircraft where necessary. Yesterday (Sunday) alone, we provided 14 extra aircraft and 80 extra coaches in order to help 4000 affected customers and managed to get the majority of them to and from their holiday destinations with the minimum of disruption!.


“Our website, is being updated continuously with the latest information and we would like to ensure customers that we are making every endeavour to fly them safely in line with the current restrictions.”





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