Lonely Planet launches new colour country series

Tuesday 16, March 2010


Lonely Planet launches new colour country series


Developed after extensive third-party research for travellers who want a shorter, highlights-based travel guide for their holiday, Discover will introduce Lonely Planet to new audiences.


Highlighting the best a country has to offer, while still providing the authentic and memorable experiences travellers expect from Lonely Planet, the launch titles for the Discover series are: Australia, France, Great Britain, Ireland, Italy, Japan, Spain, Thailand (March); Europe, Germany (May); Egypt, Greece (August).


Stephen Palmer, Lonely Planet’s Managing Director, Print Publishing, said, “We recognise there are travellers who want guidebooks that focus more on the iconic attractions, sites and experiences, while still suggesting the less obvious things that will surprise and delight them.”


“Discover’s key attributes – full-colour, itineraries, local experts, ‘best of’ lists, and easy-to-access information – will make Lonely Planet’s expert travel information more accessible to a broader group of travellers,” said Palmer.


“Ultimately, Discover is for those travellers who still want the highest quality travel information but packaged to help them make the most of the short amount of time they may have in a destination.”


The Discover series is the latest addition to Lonely Planet’s evolving portfolio of guides for every type of trip and traveller. These also include the iconic ‘blue-spine’ Country Guides (exploring every aspect of a destination), Multi-Country & Region Guides (focussing on a specific region or a few select countries), Shoestring Guides (comprehensive guides with budget recommendations), City Guides (for extended time in one city) and Encounter Guides (short city breaks).


Lonely Planet Discover series features:

  • Full colour throughout, including maps
  • Highlights-focused, revealing the must-see attractions and unbeatable experiences
  • More suggested itineraries organised by region, theme and length of trip
  • ‘Best of’ lists: country specific, region specific and theme specific
  • Catering to all budgets including luxury (we’re already famous – infamous – for budget accommodation)
  • Easy-to-use structure and design
  • Insider secrets: local experts provide insight on major attractions
  • Experiences: not only where to go but what to do and when
  • 400 pages: ideal for one- to two-week trips (Discover Europe 800 Pages)




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