rotator
rotator
rotator
rotator
rotator
rotator
rotator
News

Major European short breaks survey reveals new trends

Wednesday 18, August 2010

 

Major European short breaks survey reveals new trends

 

ActivityBreaks, the largest online activity holiday and short break specialists, carried out a survey of 2,000 people to discover the secrets to a perfect European short break.

 

As European leaders in the Activity Holidays market, the company believes this will strengthen even further its position in this growing market segment. 

 

Some of the main findings include: 

 

  • Accommodation to be within a maximum of 90 minutes of a low-cost airport (Paris Beauvais and some other secondary airports being considered outside this limit) 
  • Flexible arrival and departure dates especially for Ski breaks are now a must (no fixed-day arrivals) 
  • Preference for authentic locally-owned hotels and accommodation, and not chain brands 
  • Accommodation to be near activities or attraction with easy access 
  • Added value packages with transfers and activities included, and Child-friendly facilities were also highlighted.   

 

"Using our long experience and the results of this survey, the idea is to create unique value-for-money packages that bring together all these aspects" comments Managing Director Alex Reed. "This has meant searching the continent for the right ingredients and, in some cases, opening up new channels in emerging countries such as Poland." 

 

The other key factor in the survey was price issues which, surprisingly, focused not on low price but on offering the best price for that particular package - for that package to offer true value for money. Indeed the growth of the more expensive ski and spa packages has been proof of this concept with some basic low cost ski packages being easily outsold by the more expensive packages. 

 

The market for Weekend breaks and short breaks of less than four nights grew a surprising 6.4% in the first semester of 2010 and looks set to be of growing importance. 

 

To learn more about ActivityBreaks and their new special offers, visit their website today at www.activitybreaks.com or for further assistance telephone 028 9094 1671 (UK) or 0044 289094 1671 (International) during standard office hours. 

 

 

Bookmark and Share

 

^ back to top

 

Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.

 

Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.

 

Rooftop

Top 15 most spectacular hotel rooftop views

The hotel price comparison site www.trivago.co.uk has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Transfers
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of Travelio.net on Facebook Bookmark and Share