Mauritius has launched its first Online Marketing Campaign

Friday 19, November 2010


Mauritius has launched its first Online Marketing Campaign


The Mauritius Tourism Promotion Authority (MTPA) has launched an integrated campaign to ensure that Mauritius is at the forefront of consumers’ minds when booking their winter sun holiday for 2010/11.


The campaign portal works alongside the Mauritius website in delivering information about the destination to the consumer as well as operating as a booking portal.   


The microsite information highlights the key pillars for choosing your ideal tropical holiday to Mauritius including; Romance, Family, Spa & Wellbeing, Adventure and Luxury.   


Consumers can directly book holidays with partners Virgin Holidays, Beachcomber Tours,,, and Hayes & Jarvis. 


Components of the marketing campaign include email marketing, online banners, e-newsletters and social media marketing, as well as a dedicated microsite. 


For more information and to book a Mauritius holiday, please visit:



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