Mövenpick Hotels and Resorts perfectly positioned for China success

Thursday 10, May 2012


Mövenpick Hotels and Resorts perfectly positioned for China success


A Chinese name and logo, a new Shanghai executive team, a website in Mandarin, three new hotels under development and a record number of Chinese consumers embracing Swiss products are paving the way for success in China for Mövenpick Hotels and Resorts.


In China Mövenpick will be known as Rui Xiang, which means “brings you enjoyment and luck with Swiss quality”. This name and logo were created in collaboration with brand specialists Interbrand and developed following extensive customer research in Hong Kong, Shanghai, Beijing and Guangzhou. 


However, the new name is just one aspect of the upmarket Swiss hospitality company’s Chinese preparations. A Mandarin website has been launched to enable easy access to Mövenpick Hotels & Resorts for Chinese speaking guests and a Vice President Development, Sunny Li, has been appointed to steer further expansion in China. The new Shanghai office for Mövenpick Hotels & Resorts has also appointed a Director of Global Sales and a Director of Technical Systems Services. 


Already Mövenpick Hotels & Resorts has three projects under development in China: the 300-room Mövenpick Hotel Jiading, Shanghai, the 380-room Mövenpick Resort & Spa, Phoenix Island, Sanya, both opening next year and the Mövenpick Hotel & State Guest House Chifeng, Inner Mongolia, opening in 2015.


The company’s Chinese expansion has been accompanied by increasing interest in Swiss quality products with the non-profit organisation Swiss Center Shanghai (SCS) reporting that exports to China and Hong Kong from Switzerland increased by 19% last year. 


This trend is in line with an increasing number of Chinese investors approaching Mövenpick Hotels & Resorts about possible future projects. 


“Large cities in China are saturated with hotel brands and many Chinese investors are discovering we offer a Swiss breath of fresh air,” said President and CEO of Mövenpick Hotels & Resorts, Jean Gabriel Pérès. 


“Our brand underlines Swiss values of reliability and quality, but we also offer a warm and human approach which is refreshing to investors who may want a personable alternative to anonymous huge multi-national companies.” 


Managing director of SCS, Nicolas Musy, said Switzerland’s high living standards and quality products and services were irresistible lifestyle choices to aspirational Chinese. 


“With quality positioning and fast development, Mövenpick Hotels & Resorts has the opportunity to capitalise on the excellent Swiss image and become very successful in China,” he said. More information at



Bookmark and Share


^ back to top


Find the best deals available today

The grey menu on the right is your best friend. Always check before you travel.

Plan your trips with the help of great resources

More and more travellers think that researching and planning a European city break is half the fun and they're not interested in pre-arranged trips or escorted tours. Self-guided tours offer a lot of advantages but require some guidance and good resources.


Clean, green and very pristine

Top 10 most environmentally pure countries

With the recent wild fires, disrupting flights and increasing air pollution, environmental quality is a growing factor in attracting tourists.



Top 15 most spectacular hotel rooftop views

The hotel price comparison site has put together a list of the fifteen most spectacular hotel rooftop terraces in the world.

Latest offers, discounts and more...

Accor “3=2 offer”
Why not extend your stay? 3 nights for the price of 2.
Columbus Direct travel insurance
Quality cover at low prices to customers all around the world.
Priority pass
Access VIP lounges no matter where which airline and class you fly.
European City Cards
See more and pay less! Get your "passport" to European cities.
Rail Europe
Comfortable and affordable on European trains.
Lonely Planet Magazine
Packed with insider knowledge, hints and tips.
Sandemans New Europe City Tours
Free walking tours in 13 cities within 9 countries.
Sol Melia Wednesdays
Search your exclusive special offers now for the coming weekend!
Low-cost shuttle and private transfers in over 70 countries.
IMEX Frankfurt 25-27 May
The essential worldwide exhibition for incentive travel, meetings and events.
Subscribe to Travelio News Summary via RSS Follow our news titles on Twitter Become a fan of on Facebook Bookmark and Share