New long-haul Business class offer

Wednesday 22, September 2010


New long-haul Business class offer


Air France continues to pursue its investment strategy by upgrading its Business offer for customers. As part of its commitment to constantly improve its customer travel experience, Air France will be introducing, by end-2010, a more comfortable seat for working, resting or enjoying time on board; a more varied choice of dishes and a host of new services throughout the trip.


A seat providing additional comfort

The Air France Business class seat, whose fixed shell guarantees the passenger’s privacy, offers enhanced comfort thanks to different innovations including:


  • a new structure comprising a lie-flat seat bed measuring over 2m in length and,
  • a new fixed foot-rest,
  • simpler and more practical controls,
  • new storage space,
  • a 15-inch (or 38 cm) wide screen in 16:9 format.


The introduction of these redesigned Business class seats will be accompanied by the creation of a new subdued and discreet cabin ambience, lending a more light-filled dimension to the cabin and enhancing customers’ comfort. 


By summer 2011, over twenty aircraft will have been equipped with these new cabins. By 2013, some forty Air France aircraft (Airbus A330, Boeing 777, Airbus A380) will have been fitted. 


Air France is pursuing its 110 million euro investment over a three year period by enhancing its long-haul product in Business class. This emphasis on continuous improvement for its customers is reflected in the introduction, completed by late 2010, of this seat that provides more comfort and is better adapted to working, unwinding and relaxing, together with a varied choice of menus and a raft of new services on offer throughout the trip. 


More varied menus

Over the past few months, Air France has been renewing its catering service in Business class, in an aim to offer its customers a more varied choice and to enter the world of true, gourmet restaurant-style catering. To achieve this, Air France has rethought mealtimes and introduced original new dishes. It renews  its menus more frequently and has introduced many new features for the benefit of its customers.


New services at every stage of the trip

To facilitate the customer’s journey at every stage of their trip, Air France has also enhanced the range of services available and improved the range of well-being services on offer in its lounges. 


During the air transport crisis, Air France chose to continue its strategy of investment in its Business class offer, which totalled 110 million euros over three years. This has given Air France an additional competitive edge, allowing it to take full advantage of recovery in the premium market. 



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